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Articles tagged Mark Thompson (47)

For the first time, I see a newspaper-created product that seems utterly comfortable with the digital medium.
The New York Times en Español is the Times’ latest attempt to grow its audience internationally.
Patrick LaForge, who’s leading the team, says the Times hopes the new unit adds value to readers and encourages them to subscribe.
The Times wants to double its digital revenue by 2020. To accomplish that will require better serving of its best customers — and better conversion of occasional readers into Times addicts.
With a renewed focus on subscriptions, the Times believes it can double its digital revenue to $800 million in 2020.
Digital subscribers are proving to be the bedrock of the Times’ business model going forward. How much more room is there for growth — and at what price points?
The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.