Getting beyond tote bags and pledge drives is critical to the sustainability of public media. Is there an alternative vision of membership that relies on relationships more than money?
Melody Kramer is trying to build the next generation of supporters for public media by letting them contribute by sharing a skill as well as their credit card number.
Putting a person at the controls increased traffic and engagement by just about every measure. Now the question becomes: Is that boost worth the extra human effort?
Phelps, Andrew. "Meet the most popular woman at NPR’s Fresh Air (and it’s not Terry Gross)." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 10 Apr. 2012. Web. 18 Apr. 2024.
APA
Phelps, A. (2012, Apr. 10). Meet the most popular woman at NPR’s Fresh Air (and it’s not Terry Gross). Nieman Journalism Lab. Retrieved April 18, 2024, from https://www.niemanlab.org/2012/04/meet-the-most-popular-woman-at-nprs-fresh-air-and-its-not-terry-gross/
Chicago
Phelps, Andrew. "Meet the most popular woman at NPR’s Fresh Air (and it’s not Terry Gross)." Nieman Journalism Lab. Last modified April 10, 2012. Accessed April 18, 2024. https://www.niemanlab.org/2012/04/meet-the-most-popular-woman-at-nprs-fresh-air-and-its-not-terry-gross/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/04/meet-the-most-popular-woman-at-nprs-fresh-air-and-its-not-terry-gross/
| title = Meet the most popular woman at NPR’s Fresh Air (and it’s not Terry Gross)
| last = Phelps
| first = Andrew
| work = [[Nieman Journalism Lab]]
| date = 10 April 2012
| accessdate = 18 April 2024
| ref = {{harvid|Phelps|2012}}
}}
