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Articles tagged Midroll (43)

Plus: Radiotopia finds expanding a donor base a different challenge than starting one, NPR refocuses for innovation, and The New York Times reaches its youngest audience ever with podcasts.
Plus: Panoply expands to London, Midroll makes a bigger bet on live events, and Bloomberg finds audio success.
Plus new leadership at NPR One, CNN and Fox News expand podcast programming, and a new Bay Area tech company to keep and eye on.
Podcasting’s biggest players put on a dog and pony show for advertisers. Plus: More details on The New York Times’ audio push, Starbucks gets in the game, and Questlove reads ads.
Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
Plus: Using TV’s playbook to pitch podcasts to advertisers, moving from magazines into audio, and a Slack experiment aims to make Gimlet’s core listeners feel engaged.
Plus: Staffing changes at NPR, a new player in podcast advertising, and iHeartRadio hearts podcasts a bit more.
Plus: Shutting down a podcast after 11 years, Scripps tries out a new model, and Radiotopia picks its finalists.
Plus: Midroll’s CEO steps down, Malcolm Gladwell goes audio, and how voice assistants (Siri, Alexa, Cortana) could impact NPR’s drive time programs.