One finding: “Need-to-know material converts (related to how to live your life, understand the world), while nice-to-know (guides, arts, reviews) converts badly but is key for retention.”
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Wang, Shan. "So your news organization has real, paying digital subscribers. Now how do you keep them?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Aug. 2018. Web. 3 Jun. 2023.
APA
Wang, S. (2018, Aug. 22). So your news organization has real, paying digital subscribers. Now how do you keep them?. Nieman Journalism Lab. Retrieved June 3, 2023, from https://www.niemanlab.org/2018/08/so-your-news-organization-has-real-paying-digital-subscribers-now-how-do-you-keep-them/
Chicago
Wang, Shan. "So your news organization has real, paying digital subscribers. Now how do you keep them?." Nieman Journalism Lab. Last modified August 22, 2018. Accessed June 3, 2023. https://www.niemanlab.org/2018/08/so-your-news-organization-has-real-paying-digital-subscribers-now-how-do-you-keep-them/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/08/so-your-news-organization-has-real-paying-digital-subscribers-now-how-do-you-keep-them/
| title = So your news organization has real, paying digital subscribers. Now how do you keep them?
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 22 August 2018
| accessdate = 3 June 2023
| ref = {{harvid|Wang|2018}}
}}
