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Articles tagged native advertising (47)

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The series isn’t overtly promotional, but its tone is very different from that of recent true crime coverage like Serial and Making a Murderer.
Flipping the Q&A into an A&Q: “Where are the interesting, unresolved, complex, nuanced questions?”
“I don’t consider it advertising. It’s a podcast show that just happens to be produced by a brand instead of a network.”
The UX innovation we need. Plus: public radio executive pay, a boom in custom branded podcasts, and the aging of NPR’s audience.
Medium is rolling out a slew of changes, including publisher partnerships, updated apps, and plans for advertising.
Pretty worried, it turns out! At least according to the CEO of the trade organization formerly known as the Online Publishers Association.
Our startup correspondent, building Worldcrunch in Paris, on the thinking behind its operation’s pivot: “The smart brands know they’ll lose your attention if they use this new publishing power simply to push their merchandise.”
Maybe it’s just a new iteration on the advertorials newspapers and magazines have run for decades. Maybe it’s a scurrilous devaluation of journalism. Either way, it’s here, and at the highest levels of the business. Joshua Benton