Plus: What new and returning shows to expect in the new year, Panoply launches an “imprint,” and a liberal podcast network tries to counterbalance conservative talk radio.
Plus: GE comes back for another round of native podcast advertising, Radiotopia bets on a show made in prison, and Adobe is making it easy to create doctored audio.
Plus: Radiotopia turns to its listeners for support again, a podcast network partners with a book publishing house, and WNYC starts rolling out internships paid at something closer to a reasonable wage.
Plus: A new star-studded show from the Welcome to Night Vale team, the state of Australian podcast listening, and a word on the lack of radio and podcast-related coverage in Fall Arts Previews.
The podcast world is much broader than those who first heard about it through Serial would think. But what role can news and journalism play in the evolving medium? Part 5 of a five-part series on the business of on-demand audio.
Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.
Podcasts have benefited from the unique intimacy of its ads. Can that strength survive the rise of programmatic and dynamic ad insertion? Part 2 of a five-part series on the business of on-demand audio.
Doctor, Ken. "And now a word from our sponsor: Host-read ads and the play between niche and scale." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 13 Sep. 2016. Web. 11 Dec. 2024.
APA
Doctor, K. (2016, Sep. 13). And now a word from our sponsor: Host-read ads and the play between niche and scale. Nieman Journalism Lab. Retrieved December 11, 2024, from https://www.niemanlab.org/2016/09/and-now-a-word-from-our-sponsor-host-read-ads-and-the-play-between-niche-and-scale/
Chicago
Doctor, Ken. "And now a word from our sponsor: Host-read ads and the play between niche and scale." Nieman Journalism Lab. Last modified September 13, 2016. Accessed December 11, 2024. https://www.niemanlab.org/2016/09/and-now-a-word-from-our-sponsor-host-read-ads-and-the-play-between-niche-and-scale/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/09/and-now-a-word-from-our-sponsor-host-read-ads-and-the-play-between-niche-and-scale/
| title = And now a word from our sponsor: Host-read ads and the play between niche and scale
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 13 September 2016
| accessdate = 11 December 2024
| ref = {{harvid|Doctor|2016}}
}}
