New York magazine and Quartz both now want readers to pay up. How deep into their pockets will even dedicated news consumers go for a second (or third or fourth) read?
“The promise of Facebook growth is that, if get your strategy just right, you can get big scale and make money off a relatively small cost base…But there is no media business without a relationship with the consumer.”
Bilton, Ricardo. "“We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Feb. 2018. Web. 19 Apr. 2024.
APA
Bilton, R. (2018, Feb. 5). “We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing. Nieman Journalism Lab. Retrieved April 19, 2024, from https://www.niemanlab.org/2018/02/we-get-a-much-better-reception-now-piano-says-more-news-orgs-are-embracing-paywalls-reader-revenue-and-consumer-marketing/
Chicago
Bilton, Ricardo. "“We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing." Nieman Journalism Lab. Last modified February 5, 2018. Accessed April 19, 2024. https://www.niemanlab.org/2018/02/we-get-a-much-better-reception-now-piano-says-more-news-orgs-are-embracing-paywalls-reader-revenue-and-consumer-marketing/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/02/we-get-a-much-better-reception-now-piano-says-more-news-orgs-are-embracing-paywalls-reader-revenue-and-consumer-marketing/
| title = “We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing
| last = Bilton
| first = Ricardo
| work = [[Nieman Journalism Lab]]
| date = 5 February 2018
| accessdate = 19 April 2024
| ref = {{harvid|Bilton|2018}}
}}
