Podcasts have benefited from the unique intimacy of its ads. Can that strength survive the rise of programmatic and dynamic ad insertion? Part 2 of a five-part series on the business of on-demand audio.
Podcasting’s biggest players put on a dog and pony show for advertisers. Plus: More details on The New York Times’ audio push, Starbucks gets in the game, and Questlove reads ads.
Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
“Here we have a public radio station that seems to not only fail to recognize who its natural friends are, but one that is lashing out at potential allies.”
The forces behind BuzzFeed’s and Longform’s podcasts are going into business for themselves, with an impressive initial list of clients — including The New York Times.
Quah, Nicholas. "Hot Pod: A new podcast power is formed, on Pineapple Street." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 3 May. 2016. Web. 16 Apr. 2024.
APA
Quah, N. (2016, May. 3). Hot Pod: A new podcast power is formed, on Pineapple Street. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2016/05/hot-pod-a-new-podcast-power-is-formed-on-pineapple-street/
Chicago
Quah, Nicholas. "Hot Pod: A new podcast power is formed, on Pineapple Street." Nieman Journalism Lab. Last modified May 3, 2016. Accessed April 16, 2024. https://www.niemanlab.org/2016/05/hot-pod-a-new-podcast-power-is-formed-on-pineapple-street/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/05/hot-pod-a-new-podcast-power-is-formed-on-pineapple-street/
| title = Hot Pod: A new podcast power is formed, on Pineapple Street
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 3 May 2016
| accessdate = 16 April 2024
| ref = {{harvid|Quah|2016}}
}}
