Once print advertising collapsed, newspapers hiked prices to get more money from readers. If they hadn’t, they’d employ even fewer journalists and be in even worse shape today.
One finding: “Need-to-know material converts (related to how to live your life, understand the world), while nice-to-know (guides, arts, reviews) converts badly but is key for retention.”
“The promise of Facebook growth is that, if get your strategy just right, you can get big scale and make money off a relatively small cost base…But there is no media business without a relationship with the consumer.”
In the Netherlands and in Germany, two closely watched startups have gone to readers to pay the bills. What lessons from there can be applied elsewhere?
Benton, Joshua. "What comes after the metered paywall?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 20 May. 2014. Web. 1 Apr. 2023.
APA
Benton, J. (2014, May. 20). What comes after the metered paywall?. Nieman Journalism Lab. Retrieved April 1, 2023, from https://www.niemanlab.org/2014/05/what-comes-after-the-metered-paywall/
Chicago
Benton, Joshua. "What comes after the metered paywall?." Nieman Journalism Lab. Last modified May 20, 2014. Accessed April 1, 2023. https://www.niemanlab.org/2014/05/what-comes-after-the-metered-paywall/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/05/what-comes-after-the-metered-paywall/
| title = What comes after the metered paywall?
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 20 May 2014
| accessdate = 1 April 2023
| ref = {{harvid|Benton|2014}}
}}
