Sure, you can make more money by selling your products to more people. But you can also make more money by selling more products. Smart news companies are doing just that.
In the third and final part of our series on European models of news industry innovation, Ken Doctor looks at a small community publisher in Switzerland that has a local model he’s trying to spread through franchising.
In the second part of our series on European models of news industry innovation, Ken Doctor looks at a Norwegian media company that’s expanded far beyond national borders — and found revenue success with online classifieds.
In the first part of our series on European models of news industry innovation, Ken Doctor looks at a Finnish publisher that’s had success getting print readers to pay for online access.
News businesses aren’t defined by delivery trucks and broadcast signals any more — and the smartest players are reaching out to a global audience sooner rather than later.
Doctor, Ken. "The newsonomics of oblivion." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 31 Mar. 2011. Web. 24 Apr. 2024.
APA
Doctor, K. (2011, Mar. 31). The newsonomics of oblivion. Nieman Journalism Lab. Retrieved April 24, 2024, from https://www.niemanlab.org/2011/03/the-newsonomics-of-oblivion/
Chicago
Doctor, Ken. "The newsonomics of oblivion." Nieman Journalism Lab. Last modified March 31, 2011. Accessed April 24, 2024. https://www.niemanlab.org/2011/03/the-newsonomics-of-oblivion/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2011/03/the-newsonomics-of-oblivion/
| title = The newsonomics of oblivion
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 31 March 2011
| accessdate = 24 April 2024
| ref = {{harvid|Doctor|2011}}
}}
