Stray, Jonathan. "Drawing out the audience: Inside BBC’s User-Generated Content Hub." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 May. 2010. Web. 20 Nov. 2023.
APA
Stray, J. (2010, May. 5). Drawing out the audience: Inside BBC’s User-Generated Content Hub. Nieman Journalism Lab. Retrieved November 20, 2023, from https://www.niemanlab.org/2010/05/drawing-out-the-audience-inside-bbc%e2%80%99s-user-generated-content-hub/
Chicago
Stray, Jonathan. "Drawing out the audience: Inside BBC’s User-Generated Content Hub." Nieman Journalism Lab. Last modified May 5, 2010. Accessed November 20, 2023. https://www.niemanlab.org/2010/05/drawing-out-the-audience-inside-bbc%e2%80%99s-user-generated-content-hub/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/05/drawing-out-the-audience-inside-bbc%e2%80%99s-user-generated-content-hub/
| title = Drawing out the audience: Inside BBC’s User-Generated Content Hub
| last = Stray
| first = Jonathan
| work = [[Nieman Journalism Lab]]
| date = 5 May 2010
| accessdate = 20 November 2023
| ref = {{harvid|Stray|2010}}
}}