After combining with Denverite, the company behind Billy Penn and The Incline hopes to prove its events-heavy model can work in a dozen or more cities.
“You have an event that goes really well. You send 175 ambassadors out of your event thinking it was awesome, saying ‘I love Billy Penn’s events.’ And on top of that, you make money doing it.”
Like Billy Penn in Philadelphia, the Pittsburgh site will focus on attracting a younger audience through events and aggregation in addition to original reporting.
Wang, Shan. "Philadelphia’s Billy Penn — live events and all — may soon be coming to a city near you." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Mar. 2016. Web. 30 May. 2023.
APA
Wang, S. (2016, Mar. 22). Philadelphia’s Billy Penn — live events and all — may soon be coming to a city near you. Nieman Journalism Lab. Retrieved May 30, 2023, from https://www.niemanlab.org/2016/03/philadelphias-billy-penn-live-events-and-all-may-soon-be-coming-to-a-city-near-you/
Chicago
Wang, Shan. "Philadelphia’s Billy Penn — live events and all — may soon be coming to a city near you." Nieman Journalism Lab. Last modified March 22, 2016. Accessed May 30, 2023. https://www.niemanlab.org/2016/03/philadelphias-billy-penn-live-events-and-all-may-soon-be-coming-to-a-city-near-you/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/03/philadelphias-billy-penn-live-events-and-all-may-soon-be-coming-to-a-city-near-you/
| title = Philadelphia’s Billy Penn — live events and all — may soon be coming to a city near you
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 22 March 2016
| accessdate = 30 May 2023
| ref = {{harvid|Wang|2016}}
}}
