Branded podcasts want to break out of the traditional intrusive model of advertising: “There are no interruptions for two or three minutes in the middle of a story. There are no top and tail ad breaks. There are no coupon codes.”
“What Rolltape represents to me is an attempt to carve out a whole new digital space that requests a completely different kind of social interaction: sincerely, thoughtfully, slowly.”
Executives from The New York Times, Slate, The Atlantic, Wired, Mashable, The Seattle Times, Vox Media, and Newsweek say native advertising continues to be a success. But many are still trying to find the right approach to mobile ads.
Maybe it’s just a new iteration on the advertorials newspapers and magazines have run for decades. Maybe it’s a scurrilous devaluation of journalism. Either way, it’s here, and at the highest levels of the business. Joshua Benton
O'Donovan, Caroline. "GE wants to be where you go for news each morning." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 26 Jun. 2014. Web. 17 Apr. 2024.
APA
O'Donovan, C. (2014, Jun. 26). GE wants to be where you go for news each morning. Nieman Journalism Lab. Retrieved April 17, 2024, from https://www.niemanlab.org/2014/06/ge-wants-to-be-where-you-go-for-news-each-morning/
Chicago
O'Donovan, Caroline. "GE wants to be where you go for news each morning." Nieman Journalism Lab. Last modified June 26, 2014. Accessed April 17, 2024. https://www.niemanlab.org/2014/06/ge-wants-to-be-where-you-go-for-news-each-morning/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2014/06/ge-wants-to-be-where-you-go-for-news-each-morning/
| title = GE wants to be where you go for news each morning
| last = O'Donovan
| first = Caroline
| work = [[Nieman Journalism Lab]]
| date = 26 June 2014
| accessdate = 17 April 2024
| ref = {{harvid|O'Donovan|2014}}
}}
