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The Journalism Creators Program at CUNY teaches participants to launch their own news products, from wherever they are
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Articles tagged sponsored content (37)

Flipping the Q&A into an A&Q: “Where are the interesting, unresolved, complex, nuanced questions?”
Branded podcasts want to break out of the traditional intrusive model of advertising: “There are no interruptions for two or three minutes in the middle of a story. There are no top and tail ad breaks. There are no coupon codes.”
“What Rolltape represents to me is an attempt to carve out a whole new digital space that requests a completely different kind of social interaction: sincerely, thoughtfully, slowly.”
“I don’t consider it advertising. It’s a podcast show that just happens to be produced by a brand instead of a network.”
The UX innovation we need. Plus: public radio executive pay, a boom in custom branded podcasts, and the aging of NPR’s audience.
Executives from The New York Times, Slate, The Atlantic, Wired, Mashable, The Seattle Times, Vox Media, and Newsweek say native advertising continues to be a success. But many are still trying to find the right approach to mobile ads.
Maybe it’s just a new iteration on the advertorials newspapers and magazines have run for decades. Maybe it’s a scurrilous devaluation of journalism. Either way, it’s here, and at the highest levels of the business. Joshua Benton
Hyperlocal network Dichtbij has 44 local sites throughout the country, and brought in about €10 million in revenue last year.