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Articles tagged Spotify (65)

“We’re beginning to focus much more seriously on how many young people we have engaging with us and how we deepen those relationships.”
Plus: Gimlet announces a new slate of shows, NPR focuses on internal talent development, and Audible puts one of its shows outside the paywall.
Plus: A new star-studded show from the Welcome to Night Vale team, the state of Australian podcast listening, and a word on the lack of radio and podcast-related coverage in Fall Arts Previews.
The podcast world is much broader than those who first heard about it through Serial would think. But what role can news and journalism play in the evolving medium? Part 5 of a five-part series on the business of on-demand audio.
Plus: The Washington Post start an audio game show, Vox Media is staffing up for podcast growth, and why celebrities are so compelling to advertisers as show hosts (even if their shows are only so-so).
Plus: Midroll’s CEO steps down, Malcolm Gladwell goes audio, and how voice assistants (Siri, Alexa, Cortana) could impact NPR’s drive time programs.
“A constructive question, at this point: What, exactly, makes a podcast strategy? Seems like a simple question with an obvious answer, but I think it’s actually pretty complex.”
“The key to evaluate NPR’s fate, I believe, lies in the way the institution views radio and digital/podcast audiences as two separate categories with separate strategies for audience development.”
Plus: Evidence of podcasts going mainstream, how advertisers see the iTunes charts, and a truly remarkable episode of Radiolab.
Plus: 1 in 5 Americans now listens to podcasts (sort of), Night Vale expands, and WNYC goes local and limited-run to cover gentrification in Brooklyn.