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MLA

Schmidt, Christine. "12 prototypes, eight weeks, and lots of tapping: What’s worked (and hasn’t) in the BBC’s quest for new storytelling formats." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 24 Jul. 2018. Web. 20 Mar. 2025.

APA

Schmidt, C. (2018, Jul. 24). 12 prototypes, eight weeks, and lots of tapping: What’s worked (and hasn’t) in the BBC’s quest for new storytelling formats. Nieman Journalism Lab. Retrieved March 20, 2025, from https://www.niemanlab.org/2018/07/12-prototypes-eight-weeks-and-lots-of-tapping-whats-worked-and-hasnt-in-the-bbcs-quest-for-new-storytelling-formats/

Chicago

Schmidt, Christine. "12 prototypes, eight weeks, and lots of tapping: What’s worked (and hasn’t) in the BBC’s quest for new storytelling formats." Nieman Journalism Lab. Last modified July 24, 2018. Accessed March 20, 2025. https://www.niemanlab.org/2018/07/12-prototypes-eight-weeks-and-lots-of-tapping-whats-worked-and-hasnt-in-the-bbcs-quest-for-new-storytelling-formats/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2018/07/12-prototypes-eight-weeks-and-lots-of-tapping-whats-worked-and-hasnt-in-the-bbcs-quest-for-new-storytelling-formats/
    | title = 12 prototypes, eight weeks, and lots of tapping: What’s worked (and hasn’t) in the BBC’s quest for new storytelling formats
    | last = Schmidt
    | first = Christine
    | work = [[Nieman Journalism Lab]]
    | date = 24 July 2018
    | accessdate = 20 March 2025
    | ref = {{harvid|Schmidt|2018}}
}}