subscriptions | Nieman Journalism Lab

Articles tagged subscriptions (121)

Liam CorcoranFebruary 12, 2018

Not all news site visitors are created equal. Schibsted is trying to predict the ones who will pay up

Across the sites where it’s currently in use, the company’s purchase prediction model has been able to identify groups of readers three to five times more likely than average to buy a subscription, and advertise offers to them differently.

Christine SchmidtFebruary 8, 2018

DNAinfo Chicago will be reborn as Block Club Chicago, relying on blockchain and subscriptions instead of billionaires

“We wanted to focus on neighborhoods and we wanted to have a membership model. We didn’t get to do it our way at DNA, at least on the business side. So we said, ‘Let’s just do it our way now.'”

A new report offers a primer (and a reality check) on the news membership model

Ricardo BiltonFebruary 6, 2018

With an increased focus on paid newsletters, Substack is opening up its tools to more creators

“People will always pay for news they can put on the company credit card, but we’ve always believed that that it’s far from the only thing people will pay for.”

Shan WangFebruary 2, 2018

Here’s how Arc’s cautious quest to become the go-to publishing system for news organizations is going

“The amount of effort we’d have to invest into doing these things is completely outweighed by effort it would take for us to just do it with Arc.”

Ricardo BiltonFebruary 1, 2018

Learning from the New Yorker, Wired’s new paywall aims to build a more “stable financial future”

“People who have studied the information age at this point recognize that there were a bunch of problems and side effects to the fact that people weren’t asked to pay for content in the early years of the internet.”

Shan WangJanuary 29, 2018

Local owners bought this newspaper back from a cost-cutting national chain. Next step: Bringing back the readers

In western Massachusetts, the Berkshire Eagle is trying to recover from cost-cutting and rebuild its standing in the community. “We’re trying to do something that’s not been done, which is to bend the circulation curve backwards.”

The Financial Times is giving high-schoolers around the world free access to FT.com

One year in, is Axios “worthy”?

Shan WangDecember 19, 2017

To make fundraising appeals more appealing, Mother Jones turns them into stories readers want to read

“Conventional fundraising wisdom is that you’ve got a couple of seconds to reach people and get them to do what you want them to do, and here we are writing 2,500-word appeals.”

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