“That’s part of the strategy. Make the funnel as big as you can, make people really excited about supporting your content, and then you have a relationship to work with and follow up on.”
What’s the best way to follow how the news is changing?
Our daily email, with all the freshest future-of-journalism news.
Lichterman, Joseph. "How PRX and Radiotopia are rethinking the public radio pledge drive for the podcast era." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 27 Oct. 2015. Web. 17 Apr. 2024.
APA
Lichterman, J. (2015, Oct. 27). How PRX and Radiotopia are rethinking the public radio pledge drive for the podcast era. Nieman Journalism Lab. Retrieved April 17, 2024, from https://www.niemanlab.org/2015/10/how-prx-and-radiotopia-are-rethinking-the-public-radio-pledge-drive-for-the-podcast-era/
Chicago
Lichterman, Joseph. "How PRX and Radiotopia are rethinking the public radio pledge drive for the podcast era." Nieman Journalism Lab. Last modified October 27, 2015. Accessed April 17, 2024. https://www.niemanlab.org/2015/10/how-prx-and-radiotopia-are-rethinking-the-public-radio-pledge-drive-for-the-podcast-era/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/10/how-prx-and-radiotopia-are-rethinking-the-public-radio-pledge-drive-for-the-podcast-era/
| title = How PRX and Radiotopia are rethinking the public radio pledge drive for the podcast era
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 27 October 2015
| accessdate = 17 April 2024
| ref = {{harvid|Lichterman|2015}}
}}
