VGTV, an offshoot of the tabloid Verdens Gang, has benefited from Schibsted’s strategy for innovation: separate the new business from the mothership until it is well established, and then reintegrate it back with the whole.
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Doctor, Ken. "Newsonomics: In Norway, a newspaper’s digital video startup is now generating more ad revenue than print." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 30 May. 2017. Web. 27 Aug. 2024.
APA
Doctor, K. (2017, May. 30). Newsonomics: In Norway, a newspaper’s digital video startup is now generating more ad revenue than print. Nieman Journalism Lab. Retrieved August 27, 2024, from https://www.niemanlab.org/2017/05/newsonomics-in-norway-a-newspapers-digital-video-startup-is-now-generating-more-revenue-than-print/
Chicago
Doctor, Ken. "Newsonomics: In Norway, a newspaper’s digital video startup is now generating more ad revenue than print." Nieman Journalism Lab. Last modified May 30, 2017. Accessed August 27, 2024. https://www.niemanlab.org/2017/05/newsonomics-in-norway-a-newspapers-digital-video-startup-is-now-generating-more-revenue-than-print/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/05/newsonomics-in-norway-a-newspapers-digital-video-startup-is-now-generating-more-revenue-than-print/
| title = Newsonomics: In Norway, a newspaper’s digital video startup is now generating more ad revenue than print
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 30 May 2017
| accessdate = 27 August 2024
| ref = {{harvid|Doctor|2017}}
}}