“Watch is appealing because it’s not just about getting as many of those singular people watching, but also developing a community of people intrigued by the content who want to watch together.”
VGTV, an offshoot of the tabloid Verdens Gang, has benefited from Schibsted’s strategy for innovation: separate the new business from the mothership until it is well established, and then reintegrate it back with the whole.
Streaming services like Amazon Prime Video and Netflix are desperate for more content and are willing to pay for it. A new offshoot of Berkeley’s investigative journalism program is trying to take advantage of that.
“Just like all of our story partnerships are each their own delicate flower, we do things opportunistically when it makes sense. This thing very much makes sense.”
Lichterman, Joseph. "Another survey finds users aren’t that engaged with online video." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 13 Jan. 2017. Web. 18 Apr. 2024.
APA
Lichterman, J. (2017, Jan. 13). Another survey finds users aren’t that engaged with online video. Nieman Journalism Lab. Retrieved April 18, 2024, from https://www.niemanlab.org/2017/01/another-survey-finds-users-arent-that-engaged-with-online-video/
Chicago
Lichterman, Joseph. "Another survey finds users aren’t that engaged with online video." Nieman Journalism Lab. Last modified January 13, 2017. Accessed April 18, 2024. https://www.niemanlab.org/2017/01/another-survey-finds-users-arent-that-engaged-with-online-video/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/01/another-survey-finds-users-arent-that-engaged-with-online-video/
| title = Another survey finds users aren’t that engaged with online video
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 13 January 2017
| accessdate = 18 April 2024
| ref = {{harvid|Lichterman|2017}}
}}
