Wall Street Journal | Nieman Journalism Lab

Articles tagged Wall Street Journal (270)

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Laura Hazard OwenDecember 5, 2018

Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.

“I am not saying we shouldn’t do vegetables. But for the financial health of our organizations, the rewards are candy. If we’re not taking the vegetables and dipping them in caramel, we’re making some hard choices.”

Joshua BentonNovember 13, 2018

So some people will pay for a subscription to a news site. How about two? Three?

New York magazine and Quartz both now want readers to pay up. How deep into their pockets will even dedicated news consumers go for a second (or third or fourth) read?

Joshua BentonOctober 5, 2018

Here’s how much Americans trust 38 major news organizations (hint: not all that much!)

About 13 percent of Americans don’t trust any news outlet at all. (They went 2-to-1 for Trump in 2016.)

Ken DoctorSeptember 10, 2018

Newsonomics: What the anonymous New York Times op-ed shows us about the press now

The press is, at its best, the strong and steady hand at keeping the public informed. No surprise, it is the twin Watergate-tested news institutions of The New York Times and The Washington Post that continue to lead that informing.

Christine SchmidtAugust 8, 2018

How The Wall Street Journal is revamping its newsletters — and trying to add some whimsy

“The newsletter itself in your inbox is simply not enough. What is it like to speak to the editor if you reply? What do you want to do with the information? What is the action involved when you get this newsletter?”

Per Westergaard and Søren Schultz JørgensenJuly 11, 2018

54 newsrooms, 9 countries, and 9 core ideas: Here’s what two researchers found in a yearlong quest for journalism innovation

“Our angle on the current state of journalism is this: The crisis of journalism and legacy news media is structural, and not just a matter of technological challenges or broken business models.”

Shan WangMay 3, 2018

Europe’s General Data Protection Regulation is coming May 25. How have news publishers prepared?

What is it? Why is it happening? Who does it affect? Who does it benefit? What work does becoming compliant with this law involve?

Shan WangFebruary 22, 2018

After years of testing, The Wall Street Journal has built a paywall that bends to the individual reader

Non-subscribers visiting WSJ.com now get a score, based on dozens of signals, that indicates how likely they’ll be to subscribe. The paywall tightens or loosens accordingly: “The content you see is the output of the paywall, rather than an input.”

Laura Hazard OwenDecember 11, 2017

With “My WSJ,” The Wall Street Journal makes a personalized content feed central to its app

“We don’t have to ask you anything. We just know, by virtue of you being a Journal reader, what you’d like to read and what you should read. You don’t have to tell us anything.”

The New York Times has halved its free monthly articles to 5, its most significant paywall change since 2012

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