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Articles tagged Wondery (23)

Plus: Panoply expands to London, Midroll makes a bigger bet on live events, and Bloomberg finds audio success.
The podcast world is much broader than those who first heard about it through Serial would think. But what role can news and journalism play in the evolving medium? Part 5 of a five-part series on the business of on-demand audio.
Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.
Podcasts have benefited from the unique intimacy of its ads. Can that strength survive the rise of programmatic and dynamic ad insertion? Part 2 of a five-part series on the business of on-demand audio.
Plus: The Washington Post start an audio game show, Vox Media is staffing up for podcast growth, and why celebrities are so compelling to advertisers as show hosts (even if their shows are only so-so).
Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
Plus: Using TV’s playbook to pitch podcasts to advertisers, moving from magazines into audio, and a Slack experiment aims to make Gimlet’s core listeners feel engaged.
Plus: Staffing changes at NPR, a new player in podcast advertising, and iHeartRadio hearts podcasts a bit more.
Plus: Midroll’s CEO steps down, Malcolm Gladwell goes audio, and how voice assistants (Siri, Alexa, Cortana) could impact NPR’s drive time programs.
Also: Was there a lag in the “Serial effect” on podcast awareness?