LaFrance, Adrienne. "Major news organizations find they have to lighten up to thrive on YouTube." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 16 Jul. 2012. Web. 31 Mar. 2023.
APA
LaFrance, A. (2012, Jul. 16). Major news organizations find they have to lighten up to thrive on YouTube. Nieman Journalism Lab. Retrieved March 31, 2023, from https://www.niemanlab.org/2012/07/major-news-organizations-find-they-have-to-lighten-up-to-thrive-on-youtube/
Chicago
LaFrance, Adrienne. "Major news organizations find they have to lighten up to thrive on YouTube." Nieman Journalism Lab. Last modified July 16, 2012. Accessed March 31, 2023. https://www.niemanlab.org/2012/07/major-news-organizations-find-they-have-to-lighten-up-to-thrive-on-youtube/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/07/major-news-organizations-find-they-have-to-lighten-up-to-thrive-on-youtube/
| title = Major news organizations find they have to lighten up to thrive on YouTube
| last = LaFrance
| first = Adrienne
| work = [[Nieman Journalism Lab]]
| date = 16 July 2012
| accessdate = 31 March 2023
| ref = {{harvid|LaFrance|2012}}
}}