In the Bay Area, in Los Angeles, in San Diego — the traditional boundaries of California journalism are shifting fast.
In the (future of) news this week: Facebook, The New York Times, GigaOM, Hasselhoff? nie.mn/yrRbkW 
Links on Twitter: Publishers vs. portals on ad effectiveness, Us Weekly’s preparations for traffic deluge, the Steal-o-Meter
Are ads on NYT, ESPN, WSJ more effective than on portals like AOL, Yahoo? Publishers, naturally, say yes http://tr.im/wks6 »
Can’t tell you how often I’ve referred to @ksablan‘s post on “topic pages for journalism.” Really useful http://tr.im/my61 »
How Us Weekly prepared for an onslaught of traffic to its exclusive Michael Jackson video http://tr.im/wlDW »
Hah! The Steal-o-Meter: @mediatwit rates various methods of excerpting, aggregating, and linking to others http://tr.im/wlR5 »
What to read next
February 8, 2012
Encyclo: Our encyclopedia of the future of news. We've got all the most important players in journalism's evolution.
Download the Lab's iPhone app — it's the best way to stay up-to-date on the future of news. It's free and available now in the App Store.
