HOME
          
LATEST STORY
The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
ABOUT                    SUBSCRIBE
Dec. 22, 2009, 3:30 p.m.

KNC 2010: The Journalism Shop offers vetted editorial talent for hire

[EDITOR’S NOTE: We’re highlighting a few of the entries in this year’s Knight News Challenge, which just closed Tuesday night. Did you know of an entry worth looking at? Email Mac or leave a brief comment on this post. —Josh]

You may have already heard of The Journalism Shop, the assemblage of ex-Los Angeles Times staffers that has evolved into an editorial matchmaking service. (Its survey of ex-LATers detailing their predictions for the paper’s failure got some notice from Romenesko a couple weeks ago.)

It’s an online co-op where former Times reporters, editors, and designers can hang a freelance shingle and land jobs. The site, which evolved out of an email list for laid-off staffers, currently has around 30 members. And it’s throwing its hat into the ring for a Knight News Challenge grant. According to their application, they hope to build:

— a national network of regional reporters/editors/researchers/graphic artists who will create original work on spec, to be placed by The Journalism Shop editors.

— acting as an assigning conduit for editors looking for freelancers (a modern version of the old photo agency structure, but for writers and editors).

— a “pitching engine” to solicit assignments for our members.

— pursuing grants for topic specific journalism.

— building out the existing website to publish those stories (we’re working on some ideas for that now.

Scott Martelle, one of the co-founders and a former Times reporter himself, said The Journalism Shop helps assignment editors quickly find and tap experienced journalists for coverage. And since all of The Journalism Shop’s members are former LAT staffers, they have a built-in credibility with editors that not all freelancers can boast.

“There’s very little going on out there that tries to keep experienced journalists in the profession,” Martelle said. “We’re trying to keep people alive until the Big Bang ends and the solar systems begin to coalesce again.”

As you can see from the Shop’s Facebook page, work doesn’t always originate from traditional news organizations. The boundaries have expanded to include things like alumni magazines, annual reports, consulting, book work, and the like.

A News Challenge grant would allow Martelle and co-founder Brett Levy to dedicate more time to the project. Specifically, they want to build out the infrastructure and create additional opportunities for their stable of writers through outreach and advertising. Martelle said the model could also be extended to other locales.

POSTED     Dec. 22, 2009, 3:30 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”
Why Storyful is expanding its business to work with brands
It’s one element of a broader expansion for the social news agency, which is also growing its product team and working on improving its core trend-detection technology.
An ad blocker for tragedies: How news sites handle content around sensitive stories
For stories like the Germanwings plane crash, The New York Times and many other publishers flip a switch to remove ads to avoid unwanted connections.
What to read next
2481
tweets
Millennials say keeping up with the news is important to them — but good luck getting them to pay for it
The new report from the Media Insight Project looks at millennials’ habits and attitudes toward news consumption: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
926The next stage in the battle for our attention: Our wrists
News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller. How are smart publishers thinking about the right way to serve users and maintain their attention on smartwatches?
792A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Neighborlogs
The Globe and Mail
Honolulu Civil Beat
Gotham Gazette
Publish2
GlobalPost
Center for Public Integrity
Fox News
Center for Investigative Reporting
Wikipedia
Flipboard
Minneapolis Star Tribune