Nieman Foundation at Harvard
HOME
          
LATEST STORY
How The Washington Post built — and will be building on — its “Knowledge Map” feature
ABOUT                    SUBSCRIBE
Oct. 17, 2011, 1:30 p.m.

Adam Moss: NY Mag publishes new content every six minutes

…and “the editing process is zero, pretty much.”

Here’s a tidbit that will likely make your organizational productivity seem wildly inadequate: NYmag.com publishes new material every six minutes. Every six minutes.

You’re welcome.

In a talk celebrating the 25th anniversary of Harvard’s Shorenstein Center on Friday, the celebrated New York mag editor Adam Moss — in conversation with Daniel Okrent — shared that stat.

Moss later clarified: That’s every six minutes during working hours. “It starts at that speed at 8:30 in the morning,” Moss says, “ending about 7.” The rate then lightens considerably from 7 in the evening until the next morning (though “we still publish 8 or 9 things overnight”).

Of course, “everything has a different size,” Moss notes.

Still.

As for traffic: “If it gets 10,000 readers, that’s a successful blog post,” Moss says. (For a mag piece posted online, the goal jumps to 200,000 or 300,000 — or more, depending on the piece.)

It’s a nice reminder of the individual energy and institutional resources required to keep the famously doing-well-online NY Mag…doing well online. Moss mentioned that he sees his job as editor as, primarily, “personnel”: hiring good people who are smart enough to create quality content, fast enough to keep the site’s frenetic pace, and accurate enough not to need editorial oversight for individual content contributions. Because one thing that helps with all this uber-productivity is the fact that “the editing process online is zero, pretty much,” Moss says. “I’m not that comfortable with that, but that’s practical reality. It’s a speed business.”

POSTED     Oct. 17, 2011, 1:30 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
How The Washington Post built — and will be building on — its “Knowledge Map” feature
The Post is looking to create a database of “supplements” — categorized pieces of text and graphics that help give context around complicated news topics — and add it as a contextual layer across lots of different Post stories.
How 7 news organizations are using Slack to work better and differently
Here’s how Fusion, Vox, Quartz, Slate, the AP, The Times of London, and Thought Catalog are using Slack for workflow — and which features they wish the platform would add.
The New York Times built a robot to help make article tagging easier
Developed by the Times R&D lab, the Editor tool scans text to suggest article tags in real time. But the automatic tagging system won’t be moving into the newsroom soon.
What to read next
1119
tweets
New Pew data: More Americans are getting news on Facebook and Twitter
A new study from the Pew Research Center and Knight Foundation finds that more Americans of all ages, races, genders, education levels, and incomes are using Twitter and Facebook to consume news.
788Newsonomics: The halving of America’s daily newsrooms
If you’re lucky enough to have the right deep-pocketed owner buy your paper and steady it, you’ve won the lottery. If you’re in a town whose paper is owned by the better chains, or committed local ownership, your loss will probably be mitigated. Otherwise, you’re out of luck.
575How 7 news organizations are using Slack to work better and differently
Here’s how Fusion, Vox, Quartz, Slate, the AP, The Times of London, and Thought Catalog are using Slack for workflow — and which features they wish the platform would add.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Newser
The Weekly Standard
Hacks/Hackers
BuzzFeed
St. Louis Globe-Democrat
Gannett
San Diego News Network
Baristanet
The Batavian
Chicago News Cooperative
The Christian Science Monitor
MediaBugs