Nieman Foundation at Harvard
HOME
          
LATEST STORY
How The Washington Post built — and will be building on — its “Knowledge Map” feature
ABOUT                    SUBSCRIBE
Dec. 16, 2011, 10 a.m.

From Nieman Reports: For French news site Owni, ebooks aren’t just a side project

Owni “doesn’t carry advertisements and publishes all of its content under a Creative Commons license. Selling products — including e-books — is its big bet.”

Editor’s Note: Our sister publication Nieman Reports is out with their Winter 2011 issue,”Writing the Book,” which focuses on the new relationships between journalism and the evolving book publishing industry. Over the next few days, we’ll highlight a few stories from the issue — but go read the whole thing. In this piece, Federica Cocco writes about how the French site Owni is investing in ebooks in a big way.

Visit Owni.fr and adjacent to its logo, among French words and enticing graphics, is its English tagline: News, Augmented. The words reflect the website’s ambitious spirit, its dictum, and manifesto: to present news with an added layer of digital bonuses — maps and apps and interactive infographics. An intriguing red circle on a tiny pull string hangs from the top of our homepage. Scroll over the circle and the OwniShop logo appears. Move it away, and the logo vanishes.

This understated, almost coy advertising strategy mirrors Owni’s tentative ebook sales strategy. Though ebook sales in France are rapidly picking up, especially with the Kindle store opening this past October, Owni is the first media outlet in France to sell ebooks as part of its core editorial output.

The Owni website features augmented and data-driven stories and investigations. Blogger and Web entrepreneur Nicolas Voisin founded Owni in 2009 at a time when bloggers were involved in a massive campaign against France’s passage of the antipiracy HADOPI law involving copyright issues. With Owni, he created a platform for the blogging community and he hired staff to oversee the content, its presentation, and its distribution. The website’s editorial focus is promoting freedom of expression.

Like other websites in France, Owni receives a government subsidy and brings in some money through fundraising. Voisin’s Web agency 22Mars, founded in 2006, takes in revenue from the sale of various products related to Owni, including apps, online platforms, interactive maps, and infographics. Yet none of these items sells enough to make a profit. Will selling ebooks make a difference? It’s too soon to know.

Keep reading at Nieman Reports »

POSTED     Dec. 16, 2011, 10 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
How The Washington Post built — and will be building on — its “Knowledge Map” feature
The Post is looking to create a database of “supplements” — categorized pieces of text and graphics that help give context around complicated news topics — and add it as a contextual layer across lots of different Post stories.
How 7 news organizations are using Slack to work better and differently
Here’s how Fusion, Vox, Quartz, Slate, the AP, The Times of London, and Thought Catalog are using Slack for workflow — and which features they wish the platform would add.
The New York Times built a robot to help make article tagging easier
Developed by the Times R&D lab, the Editor tool scans text to suggest article tags in real time. But the automatic tagging system won’t be moving into the newsroom soon.
What to read next
1119
tweets
New Pew data: More Americans are getting news on Facebook and Twitter
A new study from the Pew Research Center and Knight Foundation finds that more Americans of all ages, races, genders, education levels, and incomes are using Twitter and Facebook to consume news.
788Newsonomics: The halving of America’s daily newsrooms
If you’re lucky enough to have the right deep-pocketed owner buy your paper and steady it, you’ve won the lottery. If you’re in a town whose paper is owned by the better chains, or committed local ownership, your loss will probably be mitigated. Otherwise, you’re out of luck.
575How 7 news organizations are using Slack to work better and differently
Here’s how Fusion, Vox, Quartz, Slate, the AP, The Times of London, and Thought Catalog are using Slack for workflow — and which features they wish the platform would add.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Wired
Twitter
The Washington Post
EveryBlock
Creative Commons
Voice Media Group
Talking Points Memo
Animal Político
St. Louis Globe-Democrat
Amazon
Investigative News Network
The Orange County Register