HOME
          
LATEST STORY
The Atlantic redesigns, trading clutter and density for refinement
ABOUT                    SUBSCRIBE
Dec. 16, 2011, 10 a.m.

From Nieman Reports: For French news site Owni, ebooks aren’t just a side project

Owni “doesn’t carry advertisements and publishes all of its content under a Creative Commons license. Selling products — including e-books — is its big bet.”

Editor’s Note: Our sister publication Nieman Reports is out with their Winter 2011 issue,”Writing the Book,” which focuses on the new relationships between journalism and the evolving book publishing industry. Over the next few days, we’ll highlight a few stories from the issue — but go read the whole thing. In this piece, Federica Cocco writes about how the French site Owni is investing in ebooks in a big way.

Visit Owni.fr and adjacent to its logo, among French words and enticing graphics, is its English tagline: News, Augmented. The words reflect the website’s ambitious spirit, its dictum, and manifesto: to present news with an added layer of digital bonuses — maps and apps and interactive infographics. An intriguing red circle on a tiny pull string hangs from the top of our homepage. Scroll over the circle and the OwniShop logo appears. Move it away, and the logo vanishes.

This understated, almost coy advertising strategy mirrors Owni’s tentative ebook sales strategy. Though ebook sales in France are rapidly picking up, especially with the Kindle store opening this past October, Owni is the first media outlet in France to sell ebooks as part of its core editorial output.

The Owni website features augmented and data-driven stories and investigations. Blogger and Web entrepreneur Nicolas Voisin founded Owni in 2009 at a time when bloggers were involved in a massive campaign against France’s passage of the antipiracy HADOPI law involving copyright issues. With Owni, he created a platform for the blogging community and he hired staff to oversee the content, its presentation, and its distribution. The website’s editorial focus is promoting freedom of expression.

Like other websites in France, Owni receives a government subsidy and brings in some money through fundraising. Voisin’s Web agency 22Mars, founded in 2006, takes in revenue from the sale of various products related to Owni, including apps, online platforms, interactive maps, and infographics. Yet none of these items sells enough to make a profit. Will selling ebooks make a difference? It’s too soon to know.

Keep reading at Nieman Reports »

POSTED     Dec. 16, 2011, 10 a.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The Atlantic redesigns, trading clutter and density for refinement
It wants to be a “real-time magazine” on the web, connected to its print heritage. But stripping out the visual noise won’t please everyone.
Getting beyond “public radio voice”: Finding and decoding identity on the air
Public radio voice or public radio voices? Figuring out how different identities fit together on the airwaves is a challenge for many journalists.
Newsonomics: The Wall Street Journal is playing a game of digital catchup
Its newly launched redesign isn’t just about aesthetics — it’s a chance to look inside the business and strategic thinking at America’s business daily.
What to read next
2439
tweets
The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”
579What USA Today Sports learned covering the Final Four on Periscope and Snapchat
These new platforms are optimized for realtime news on phones, but there are lots of questions for news organizations — from what content to share to how to measure their effectiveness.
366The Winnipeg Free Press is launching a paywall that lets readers pay by the article
Are you one of those who’s argued an “iTunes for news” model could rebuild newspapers’ business model? Look to Canada for a paper that’s going to give it a go.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Davis Wiki
Publish2
Tampa Bay Times
Las Vegas Sun
Bloomberg Businessweek
Houston Chronicle
Arizona Guardian
NPR
Craigslist
The Blaze
Bureau of Investigative Journalism
Current TV