Nieman Foundation at Harvard
HOME
          
LATEST STORY
Vox’s video about Chechen leader accused of torturing gay people is being spammed with dislikes
ABOUT                    SUBSCRIBE
April 11, 2013, 1:15 p.m.
LINK: gawker.com  ➚   |   Posted by: Justin Ellis   |   April 11, 2013

Or maybe just: Denton: Shorter headlines.

Gawker Media boss Nick Denton is instructing the staff of his sites to cut down their headlines to a more manageable size. How manageable? No more than 70 characters. In a memo to staff, Denton says the “inescapable reality” is the sites need places like Google and Facebook to help drive traffic:

Why this drastic measure? Google and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin’s scoop fell down the Google search results, overtaken by copycat stories with simpler headlines.

Deadspin’s headline was 118 characters. Vital information — “hoax” — was one of the words that was cut off. Our headline was less intelligible — and less clickworthy — than others. And Google demotes search results that don’t get clicked on.

“Nick Denton wants shorter headlines for Gawker Media stories” has 60 characters, so it would still meet the bar. “Denton: Shorter headlines” has just 25.

Show tags Show comments / Leave a comment
 
Join the 35,000 who get the freshest future-of-journalism news in our daily email.
Vox’s video about Chechen leader accused of torturing gay people is being spammed with dislikes
As of noon on Friday, the video had 8,453 likes and 4,703 dislikes. The typical ratio of likes to dislikes on a Vox video is 10:1.
You can now get a few additional features on Nuzzel for $100 a year
The news aggregator this week launched Nuzzel Pro, which is ad-free, lets users filter stories, and use a dark mode.
Want to stop a spreading fake news story? Choose one of these four points of attack to fight back
Plus: The faces of a Russian botnet, an alt-right newsletter to subscribe to, and “falsehoods in a forest of facts.”