HOME
          
LATEST STORY
What’s the right news experience on a phone? Stacy-Marie Ishmael and BuzzFeed are trying to figure it out
ABOUT                    SUBSCRIBE
June 28, 2013, 10 a.m.
Mobile & Apps

ProPublica introduces a magazine to reach new readers on mobile

ProPublica The Magazine will be a monthly collection of the investigative site’s work available on Apple’s Newsstand.

propublicamagProPublica wants to get in the magazine business.

The investigative news nonprofit is launching a monthly digital magazine for iOS devices that will collect the best of its reporting on current topics in the news. The first issue of ProPublica The Magazine, “In the Crosshairs,” is focused on war and gun violence, with stories on drone strikes and the Guatemalan civil war.

ProPublica The Magazine is free and will be delivered via Apple’s Newsstand. And that, more than developing a new line of revenue, is the point for ProPublica: finding a new avenue to reach readers. Specifically, as ProPublica president Dick Tofel told me, to get mobile readers.

“The real point is this puts us in the Newsstand, that pushes us to people, which we hope is a big plus,” he said.

As a news organization, ProPublica has always used partnerships with others to spread its work to new readers. But as the site has matured, staffers have invested more time in building their own audience. A big area of desired growth, Tofel told me, is in mobile, and on iOS devices in particular.

The way Tofel sees it, the magazine is like a monthly version of ProPublica’s work packaging stories for ebooks. But the magazine will allow ProPublica to be a little more timely, while also being thematic around issues that are important to readers. Or, Tofel puts it another way, “It’s a little like This American Life, where he does those multi-story episodes.”

ProPublica is not alone in wanting to develop a product that can repackage reporting and is a good fit for mobile devices. Earlier in June, The Atlantic introduced The Atlantic Weekly, which collects the work of The Atlantic, The Atlantic Wire, and The Atlantic Cities for $2.99 a month. ProPublica partnered with 29th Street Publishing to create the magazine. The company, which has also helped publishers like The Awl create magazines for iOS, uses a relatively lightweight CMS that makes it easy for publishers to transform existing stories into mobile-friendly reads.

Since ProPublica isn’t bringing on additional staff to produce the monthly magazine, they needed something easy to use, said Krista Kjellman Schmidt, ProPublica’s deputy news apps editor. Schmidt will be responsible for preparing the magazine each month, working with other editors to identify a theme and combing through ProPublica’s archive to select the best stories. Schmidt said she’s already at work on the second issue, which looks at race and housing in America. “These stories we’re trying to patch together in a new way so readers can see the long arc of an investigation,” she said.

Schmidt said the magazine is an experiment for ProPublica. While they have an iPhone app, many readers also prefer reading the site on a mobile browser. The magazine puts ProPublica into another venue on iOS devices in Newsstand, setting it up to be discovered by new readers. The richer magazine-like design encourages publishers to find new ways to curate stories and push users to read deeply, she said. Schmidt said they decided to deliver the magazine monthly to gauge reader interest and how the production process fits into their other routines. She said they’ll evaluate the project over the course of the next year.

POSTED     June 28, 2013, 10 a.m.
SEE MORE ON Mobile & Apps
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
What’s the right news experience on a phone? Stacy-Marie Ishmael and BuzzFeed are trying to figure it out
“Nobody has to read you. You have to earn that. You have to respect people’s attention.”
Come work for Nieman Lab
We have an opening for a staff writer in our Cambridge newsroom.
The newsonomics of telling your audience what they should do
At WNYC, a public radio station is getting more aggressive about telling people what to do: go vote, get more sleep, stay healthy. What happens when a news outlet starts talking about behavior change?
What to read next
686
tweets
Ken Doctor: The New York Times’ financials show the transition to digital accelerating
The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.
496Controlled chaos: As journalism and documentary film converge in digital, what lessons can they share?
Old and new media types from journalism, documentary, and technology backgrounds gathered at MIT to share practices and discuss mutual concerns.
389Here’s some remarkable new data on the power of chat apps like WhatsApp for sharing news stories
At least in certain contexts, WhatsApp is a truly major traffic driver — bigger even than Facebook. Should there be a WhatsApp button on your news site?
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
International Consortium of Investigative Journalists
BBC News
Bureau of Investigative Journalism
INDenverTimes
DNAinfo
Seattle PostGlobe
El Faro
The Washington Post
Next Door Media
Gannett
Flipboard
The Batavian