HOME
          
LATEST STORY
A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
ABOUT                    SUBSCRIBE
Oct. 28, 2013, 2:58 p.m.
Reporting & Production

New York Times offers a glimpse at the homepage of the future

A new nytimes.com is in the works, and the company is previewing a prototype homepage, section front, and new article page.

The New York Times is offering another sneak peek at the future of nytimes.com today, with an advance look at the new homepage, sections fronts, and article pages.

The paper is offering staffers inside Times HQ a chance to kick the tires of the new site and offer feedback before the rest of the world sees the site next year. (You can see the previewed sections below)

At first glance the redesigned nytimes homepage may not appear that different from its current state. But a closer look shows a front page that features new fonts, and has rearranged the way users navigate on the Times site. The site index on the left hand side of the page has been dropped to the bottom in favor of a sections menu that mirrors the Times iPad app. The new homepage also has a fixed navigation bar (which includes “Most Emailed” and “Recommended For You” among sections like World, US, New York, among others), that stays with users as they scroll down the page.

The section front has a similar styling, dropping the page border, top banner ad and navigation. The layout is largely the same, giving the feel of more of a makeover than an overhaul.

The Times first pulled back the curtain on its plans for the new site in March, when the paper previewed the new article page. Today’s update offers another look at the revamped article pages, which have a more seamless integration of multimedia, and offers a new, annotation-like approach to reader comments.

Here’s the email to the staff from the Times team working on the new design:

Starting today, employees are able to see the latest version of the NYTimes.com redesign, the next step in our continuous process to develop a richer digital platform to showcase our award-winning journalism and premium advertising.

This employee preview includes nearly all of the same elements found on the article prototype we made available earlier this year, but rendered on an entirely new page serving platform which is both faster and dynamic. The new platform serves as a foundation for all future development and will allow us to create more personalized experiences.

This preview also includes restylings of the homepage and section fronts, which feature a cleaner look, new navigation tools and new fonts. Like the prototype, article pages feature a cleaner, more engaging and responsive design; richer integration of photography, video and interactive story elements; and more efficient navigation tools.

To enable your preview, click here. You may also disable it by using the same link and clicking on the “Disable” button.

This preview is available only to employees at this time as you must be behind the company firewall to access it. The preview viewing experience expires after seven days. If you would like to continue viewing it after seven days, you must click on the link again.

If you wish to provide feedback or report problems, you may do so here. Your input will be invaluable as we prepare to publicly launch the redesign of NYTimes.com in early 2014.

newnythomepage

newnyttravelsection

newnytarticlepage

POSTED     Oct. 28, 2013, 2:58 p.m.
SEE MORE ON Reporting & Production
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
The newsonomics of new cutbacks at The New York Times
The Times found success with its first round of paywalls, disappointment with its second. Is it hitting a paid-content ceiling?
With limited time to revamp WNYC’s Schoolbook, John Keefe decided to take his team on the road
The new Schoolbook will have targeted emails, major content partnerships, three languages, and more — and building it took just seven days.
What to read next
751
tweets
Wearables could make the “glance” a new subatomic unit of news
“The audience wants to go faster. This can’t be solved with responsive design; it demands an original approach, certainly at the start.”
677Designer or journalist: Who shapes the news you read in your favorite apps?
A new study looks at how engineers and designers from companies like Storify, Zite, and Google News see their work as similar — and different — from traditional journalism.
596Ken Doctor: Guardian Space & Guardian Membership, playing the physical/digital continuum
The Guardian is making its biggest bet on memberships and events by renovating a 30,000 square foot space to host live activities in the heart of London.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
WyoFile
Reuters
The Daily
Bloomberg
The Washington Post
Drudge Report
GlobalPost
Animal Político
The Nation
The Daily Show
Upworthy
The Daily Beast