On average, 81 percent of commenters at the news sites included in the report said they’d like it if reporters clarified factual questions in the comment section; that percentage varied between 71 percent and 87 percent across the sites surveyed.
In addition, an average of 73 percent of respondents said they wanted “experts” on topics covered in a news article to weigh in on comments (percentages varied between 61 percent and 82 percent across the sites surveyed). Nearly half said they’d like it if journalists highlighted quality comments. (The Washington Post will begin doing even more of that on Friday, when it launches an email newsletter highlighting top reader comments and discussion threads.)
Regarding reporters, 58 percent said they’d like it if journalists actively contributed to comment sections (variation: between 51 percent and 68 percent):
(This preference varies for those who post comments versus those who only read and versus those who neither read nor post comments: 61 percent of those who post comments say they’d like journalists to actively contribute, compared to 56 percent of those who read comments, and 50 percent of those who neither read comments nor post them.)
“Comments are all too often under-resourced and ignored in newsrooms,” Andrew Losowsky, project lead for The Coral Project, said in a statement. “This survey demonstrates a huge opportunity for conversations that bring journalists and their audiences closer together.”
There are many other potentially useful nuggets on commenting behaviors and preferences in this study, which you can read here. A few of them: