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Archives: September 8, 2015

To tell the story of a Justin Bieber/Diplo/Skrillex hit across devices, the Times bet on vertical video: “My guess is very few people really want to turn their phone sideways. So we should give them what they want.”
The NFL’s Browns are paying for a podcast that promises a behind-the-scenes look at the team and its operations. Is it native advertising, sponsored content, or a new spin on the Medici model?
If you see a camera crashing from the heavens, chances are very good it wasn’t supposed to be there — journalistic intent or no journalistic intent.