When the Mexican digital news site Animal Politico obtained previously classified government documents on drug cartels, it wanted to figure out the best way to unleash the “great potential” of the data.
“That’s part of the strategy. Make the funnel as big as you can, make people really excited about supporting your content, and then you have a relationship to work with and follow up on.”
Quah, Nicholas. "Hot Pod: Decoding the secret histories of podcasting." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 27 Oct. 2015. Web. 24 Mar. 2025.
APA
Quah, N. (2015, Oct. 27). Hot Pod: Decoding the secret histories of podcasting. Nieman Journalism Lab. Retrieved March 24, 2025, from https://www.niemanlab.org/2015/10/hot-pod-decoding-the-secret-histories-of-podcasting/
Chicago
Quah, Nicholas. "Hot Pod: Decoding the secret histories of podcasting." Nieman Journalism Lab. Last modified October 27, 2015. Accessed March 24, 2025. https://www.niemanlab.org/2015/10/hot-pod-decoding-the-secret-histories-of-podcasting/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/10/hot-pod-decoding-the-secret-histories-of-podcasting/
| title = Hot Pod: Decoding the secret histories of podcasting
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 27 October 2015
| accessdate = 24 March 2025
| ref = {{harvid|Quah|2015}}
}}
