Nieman Foundation at Harvard
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How many bots are on Twitter? The question is tough to answer — and misses the point
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Archives: June 2018

“The best predictor of membership loyalty is whether an organization has been talking to their audiences already about their need to raise money. The other predictor is how many subscribers you have on your list, and how engaged those subscribers on your list are.”
“We’re looking hard at what types of stories drive digital-only subscriptions. We know the last story someone read before they hit the meter, we know what the first story is that they visited after they hit the meter, and so what do we do with that information?”
Three years in, the Winnipeg Free Press’ attempt to get readers to pay by the article is still producing less than $100,000 a year — but it also produces data that allows for more targeted upsell efforts.
Plus: Facebook expands its fact-checking program; for one thing, it now covers photos and video.
The site, recently rebranded from In Justice Today, wants to shine a light on a more mysterious part of the legal system by focusing on local prosecutors and criminal justice policy.
Indiana University researchers “have found that steep competition for users’ limited attention means that some ideas go viral despite their low quality — even when people prefer to share high-quality content.”
“Content is our number-one priority,” Reed said. But he’s unwilling to publicly commit to any new level of funding or staffing to meet that goal.