Consumers are relatively comfortable with their data being collected to offer a safer, more customized experience. But selling that data or reusing it for targeting on other sites? Not so much.
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Price, Rande. "Aligning the user data that websites and apps collect with what consumers expect." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Apr. 2020. Web. 4 Dec. 2023.
APA
Price, R. (2020, Apr. 22). Aligning the user data that websites and apps collect with what consumers expect. Nieman Journalism Lab. Retrieved December 4, 2023, from https://www.niemanlab.org/2020/04/aligning-the-user-data-that-websites-and-apps-collect-with-what-consumers-expect/
Chicago
Price, Rande. "Aligning the user data that websites and apps collect with what consumers expect." Nieman Journalism Lab. Last modified April 22, 2020. Accessed December 4, 2023. https://www.niemanlab.org/2020/04/aligning-the-user-data-that-websites-and-apps-collect-with-what-consumers-expect/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2020/04/aligning-the-user-data-that-websites-and-apps-collect-with-what-consumers-expect/
| title = Aligning the user data that websites and apps collect with what consumers expect
| last = Price
| first = Rande
| work = [[Nieman Journalism Lab]]
| date = 22 April 2020
| accessdate = 4 December 2023
| ref = {{harvid|Price|2020}}
}}
