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Postcards and laundromat visits: The Texas Tribune audience team experiments with IRL distribution
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Archives: May 16, 2022

“One of our approaches here is thinking if we manage [to get] platforms and the companies to put attention into Spanish-language misinformation in the U.S., that is going to benefit our regions in the long term.”
Local TV stations have huge audiences on Facebook, but they’ll need new ways to reach younger Americans who associate the app with their parents.