Nieman Foundation at Harvard
HOME
          
LATEST STORY
How AJ+ embraces Facebook, autoplay, and comments to make its videos stand out
ABOUT                    SUBSCRIBE
Dec. 29, 2010, 8 p.m.

I have found the cognitive surplus, and it hates pigs

2008: Clay Shirky, outlining the basic idea that would become his book Cognitive Surplus:

So how big is that surplus? So if you take Wikipedia as a kind of unit, all of Wikipedia, the whole project — every page, every edit, every talk page, every line of code, in every language that Wikipedia exists in — that represents something like the cumulation of 100 million hours of human thought. I worked this out with Martin Wattenberg at IBM; it’s a back-of-the-envelope calculation, but it’s the right order of magnitude, about 100 million hours of thought.

And television watching? Two hundred billion hours, in the U.S. alone, every year. Put another way, now that we have a unit, that’s 2,000 Wikipedia projects a year spent watching television. Or put still another way, in the U.S., we spend 100 million hours every weekend, just watching the ads. This is a pretty big surplus.

2010: Hillel Fuld, citing data from Peter Vesterbacka of Rovio, the Finnish company behind the hit game Angry Birds:

Another mind boggling statistic about Angry Birds, and you should sit down for this one, is that there are 200 million minutes played a day on a global scale. As Peter put it, that number compares favorably to anything, including prime time TV, which indicates that 2011 will be a big year in the shift of advertisers’ attention from TV to mobile.

Some math: 200 million minutes a day / 60 minutes per hour * 365 days per year = 1.2 billion hours a year spent playing Angry Birds.

Or, if Shirky’s estimate is in the right ballpark, about one Wikipedia’s worth of time every month.

Just a lighthearted reminder that, even if the lure of the connected digital world gets people to skimp on the Gilligan’s Island reruns, that doesn’t necessarily mean their replacement behaviors will be any more productive. They could instead bring an ever greater capacity for distraction and disengagement and slingshot precision.

Now, if you’ll excuse me, I have a couple more levels to get three stars on.

[Aside: Note that Angry Birds still has a long way to go to catch up to television: 200 billion hours a year vs. 1.2 billion hours. And the TV number is U.S. only, while the Angry Birds one is global.]

POSTED     Dec. 29, 2010, 8 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
How AJ+ embraces Facebook, autoplay, and comments to make its videos stand out
“We think a lot about whether a video works with the sound off. Do we have to subtitle it to keep the audience retention high? Do we need to use big fonts?”
“It’s like seeing your grandpa in a nightclub”: The New York Times’ challenge in building a digital brand
“Relevance is the Times’ big problem, not awareness. Plenty of people know about The New York Times. But most of them think we’re not for them.”
How The Washington Post built — and will be building on — its “Knowledge Map” feature
The Post is looking to create a database of “supplements” — categorized pieces of text and graphics that help give context around complicated news topics — and add it as a contextual layer across lots of different Post stories.
What to read next
1119
tweets
New Pew data: More Americans are getting news on Facebook and Twitter
A new study from the Pew Research Center and Knight Foundation finds that more Americans of all ages, races, genders, education levels, and incomes are using Twitter and Facebook to consume news.
788Newsonomics: The halving of America’s daily newsrooms
If you’re lucky enough to have the right deep-pocketed owner buy your paper and steady it, you’ve won the lottery. If you’re in a town whose paper is owned by the better chains, or committed local ownership, your loss will probably be mitigated. Otherwise, you’re out of luck.
575How 7 news organizations are using Slack to work better and differently
Here’s how Fusion, Vox, Quartz, Slate, the AP, The Times of London, and Thought Catalog are using Slack for workflow — and which features they wish the platform would add.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
News Corp
Associated Press
Semana
Corporation for Public Broadcasting
Forbes
Placeblogger
Voice of San Diego
El Faro
Patch
Arizona Guardian
Center for Investigative Reporting
Flipboard