HOME
          
LATEST STORY
Better together: How two St. Louis nonprofit newsrooms are learning to thrive as one outlet
ABOUT                    SUBSCRIBE
May 2, 2011, 3:20 p.m.

At the NYT, no paywall exemption for Bin Laden

When The New York Times announced its pay meter back in March, publisher Arthur Sulzberger, Jr. also announced that — along with the many, many other pores and passages the paper had built into its gate — the Times had built into its new system the ability to open the gate for breaking-news stories that were, essentially, must-reads. “Mr. Sulzberger wanted a flexible system,” the paper reported at the time, “one that would allow the company to adjust the limit on the number of free articles as needed — in the case of a big breaking news event, for example.”

Or, as Sulzberger told Times reporter Jeremy W. Peters:

“Let’s imagine there’s a horrifying story like 9/11 again,” [Sulzberger] said in an interview. “We can — with one hit of a button — turn that meter to zero to allow everyone to read everything they want,” he said. “We’re going to learn. We built a system that is flexible.”

Last night’s news about the death of Osama bin Laden would seem to qualify as one of those big must-read stories. So it’s interesting to note that the Times’ coverage of the news — all of its articles and blog posts — remained behind the paper’s gate last night. And they’ll remain there. “There are no current plans to open up the news and features about Bin Laden for free on NYTimes.com,” a Times spokesperson told me. “As you know, readers get 20 articles free each month, and they can access Times content through other means, such as blogs, social media and search.”

The Bin Laden story broke on May 1, just a few hours after all non-subscribing Times readers had seen their monthly 20-article count reset to zero. Barring a big Sunday-morning reading binge, most were probably still at the very beginnings of their monthly allotments. And while “any decision to make any content free on NYTimes.com will be made on a case by case basis,” the spokesperson notes, “in this case in particular, the fact that the story broke on May 1 was certainly a factor.”

The Times’ pay meter is probably the most analyzed edifice in the news industry at the moment. And it’s not as if there were nowhere else online (or on television, or in print) to learn about the bin Laden raid.

Still, it’s remarkable how little we know about how the paywall’s breaking-news caveat works. The notion of stories that are so big that they shouldn’t be paid for — or, more accurately, so big that the Times shouldn’t require people to pay for them — is a complicated, but also crucial, one, particularly considering the careful balance the Times has struck between business interest and public interest in its rhetoric about its pay scheme.

If and when a story is taken from outside the wall, who makes the decision about the exemption? Is it someone on the business side or the editorial side— or a collaboration between both? Is the exemption something that the Times will announce publicly, or something it will simply enact, without comment? And if the day of the month on which a story breaks is a factor, as it was in this case…on what day would a big story become exemption-worthy?

The biggest question, though: If Osama’s demise didn’t make the cut, what story would?

POSTED     May 2, 2011, 3:20 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Better together: How two St. Louis nonprofit newsrooms are learning to thrive as one outlet
St. Louis Public Radio and the St. Louis Beacon joined forces last December. Now, after a summer covering the protests in Ferguson, the combined newsroom is hitting its stride.
From Nieman Reports: Digital is bringing un grand dérangement to French news institutions
Ousted editors, newsroom revolts, and government subsidies — welcome to French journalism’s battle for survival.
A conversation with David Rose, little magazine veteran and publisher of Lapham’s Quarterly
“I hear the argument, Oh, these poor little magazines with their tiny readerships, if only people appreciated them more. It’s partly true. But the bigger side of that is, well, if only you knew how to read a budget. If only you actually knew anything about publishing.”
What to read next
727
tweets
When it comes to chasing clicks, journalists say one thing but feel pressure to do another
Newsroom ethnographer Angèle Christin studied digital publications in France and the U.S. in order to compare how performance metrics influence culture.
714Wearables could make the “glance” a new subatomic unit of news
“The audience wants to go faster. This can’t be solved with responsive design; it demands an original approach, certainly at the start.”
592Ken Doctor: Guardian Space & Guardian Membership, playing the physical/digital continuum
The Guardian is making its biggest bet on memberships and events by renovating a 30,000 square foot space to host live activities in the heart of London.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Talking Points Memo
Knight Foundation
NBCNews.com
Daily Kos
The Awl
Windy Citizen
TBD
Investigative News Network
Quartz
CBS News
GateHouse Media
I-News