The marketplace for online news has thus far rewarded (a) premium quality and (b) local connection. USA Today’s digital subscription offering seems likely, in its current form at least, to fall between those two stools.
“Engineering now is the second largest functional area at the New York Times, only behind journalism, and the largest function by far on the business side.”
“You want to move your business and your model to the place on the media chessboard where the dollars are going to be going” — the TV money that will follow audiences to streaming.
“Up till now, Slate has provided almost all of its written work for free. But going forward, we think the way we will truly thrive is by continuing to diversify our revenue — by asking readers like you to support us more directly.”
It’s generated controversy over its fundraising, its paywall, and its staffing. But it’s also about as close as a major American city has gotten to a digital news site that can go toe-to-toe with the local daily newspaper.
“Having a machine-learning framework to say who’s likely to churn, register, and subscribe has been a critical step in us making those experiences more tailored.”
Being a Quartz Member ($100/year) will now be required for access to all of its stories — one more case of a quality publisher finding that advertising revenue isn’t enough to allow a readership without limits.
Schmidt, Christine. "Quartz, built on free distribution, has put its articles behind a paywall." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 13 May. 2019. Web. 5 Jul. 2022.
APA
Schmidt, C. (2019, May. 13). Quartz, built on free distribution, has put its articles behind a paywall. Nieman Journalism Lab. Retrieved July 5, 2022, from https://www.niemanlab.org/2019/05/quartz-built-on-free-distribution-has-put-its-articles-behind-a-paywall/
Chicago
Schmidt, Christine. "Quartz, built on free distribution, has put its articles behind a paywall." Nieman Journalism Lab. Last modified May 13, 2019. Accessed July 5, 2022. https://www.niemanlab.org/2019/05/quartz-built-on-free-distribution-has-put-its-articles-behind-a-paywall/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/05/quartz-built-on-free-distribution-has-put-its-articles-behind-a-paywall/
| title = Quartz, built on free distribution, has put its articles behind a paywall
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 13 May 2019
| accessdate = 5 July 2022
| ref = {{harvid|Schmidt|2019}}
}}
