The same-day cancellation rate likely includes subscribers who only wanted access to one article, or who felt the full paid experience was lacking after a quick look around. New data suggests some just really hate the idea of auto-renewal.
The marketplace for online news has thus far rewarded (a) premium quality and (b) local connection. USA Today’s digital subscription offering seems likely, in its current form at least, to fall between those two stools.
“Engineering now is the second largest functional area at the New York Times, only behind journalism, and the largest function by far on the business side.”
“You want to move your business and your model to the place on the media chessboard where the dollars are going to be going” — the TV money that will follow audiences to streaming.
“Up till now, Slate has provided almost all of its written work for free. But going forward, we think the way we will truly thrive is by continuing to diversify our revenue — by asking readers like you to support us more directly.”
It’s generated controversy over its fundraising, its paywall, and its staffing. But it’s also about as close as a major American city has gotten to a digital news site that can go toe-to-toe with the local daily newspaper.
Doctor, Ken. "Newsonomics: In Memphis’ unexpected news war, The Daily Memphian’s model demands attention." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 20 Feb. 2020. Web. 19 Sep. 2023.
APA
Doctor, K. (2020, Feb. 20). Newsonomics: In Memphis’ unexpected news war, The Daily Memphian’s model demands attention. Nieman Journalism Lab. Retrieved September 19, 2023, from https://www.niemanlab.org/2020/02/newsonomics-in-memphis-unexpected-news-war-the-daily-memphians-model-demands-attention/
Chicago
Doctor, Ken. "Newsonomics: In Memphis’ unexpected news war, The Daily Memphian’s model demands attention." Nieman Journalism Lab. Last modified February 20, 2020. Accessed September 19, 2023. https://www.niemanlab.org/2020/02/newsonomics-in-memphis-unexpected-news-war-the-daily-memphians-model-demands-attention/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2020/02/newsonomics-in-memphis-unexpected-news-war-the-daily-memphians-model-demands-attention/
| title = Newsonomics: In Memphis’ unexpected news war, The Daily Memphian’s model demands attention
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 20 February 2020
| accessdate = 19 September 2023
| ref = {{harvid|Doctor|2020}}
}}
