“You want to move your business and your model to the place on the media chessboard where the dollars are going to be going” — the TV money that will follow audiences to streaming.
“Up till now, Slate has provided almost all of its written work for free. But going forward, we think the way we will truly thrive is by continuing to diversify our revenue — by asking readers like you to support us more directly.”
It’s generated controversy over its fundraising, its paywall, and its staffing. But it’s also about as close as a major American city has gotten to a digital news site that can go toe-to-toe with the local daily newspaper.
“Having a machine-learning framework to say who’s likely to churn, register, and subscribe has been a critical step in us making those experiences more tailored.”
Being a Quartz Member ($100/year) will now be required for access to all of its stories — one more case of a quality publisher finding that advertising revenue isn’t enough to allow a readership without limits.
The billionaire owner on unions (“I think they did the unionize thing out of desperation”), esports (“We must start fighting for the 16-year-olds all the way to the 30-year-olds, because that’s not our demographic”), and hiring the intern.
It’s a few years behind its East Coast brethren in New York and Washington. But tens of millions in new investment and ambitious digital plans are showing a path back to its former prominence — and beyond.
Doctor, Ken. "Newsonomics: The tariffs are gone, but the burden of print weighs heavier and heavier." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 30 Aug. 2018. Web. 10 Jul. 2020.
APA
Doctor, K. (2018, Aug. 30). Newsonomics: The tariffs are gone, but the burden of print weighs heavier and heavier. Nieman Journalism Lab. Retrieved July 10, 2020, from https://www.niemanlab.org/2018/08/newsonomics-the-tariffs-are-gone-but-the-burden-of-print-weighs-heavier-and-heavier/
Chicago
Doctor, Ken. "Newsonomics: The tariffs are gone, but the burden of print weighs heavier and heavier." Nieman Journalism Lab. Last modified August 30, 2018. Accessed July 10, 2020. https://www.niemanlab.org/2018/08/newsonomics-the-tariffs-are-gone-but-the-burden-of-print-weighs-heavier-and-heavier/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/08/newsonomics-the-tariffs-are-gone-but-the-burden-of-print-weighs-heavier-and-heavier/
| title = Newsonomics: The tariffs are gone, but the burden of print weighs heavier and heavier
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 30 August 2018
| accessdate = 10 July 2020
| ref = {{harvid|Doctor|2018}}
}}
