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June 30, 2011, 11 a.m.

FrontlineSMS, a News Challenge winner, connects people in places where the web is out of reach

Sean Martin McDonald, FrontlineSMS

There are more than 5 billion mobile phone connections on earth, by some estimates, far more than the number of people who have access to clean water. In much of the developing world, however, Internet access is either scarce or prohibitively expensive.

Knight News Challenge winner FrontlineSMS is open-source software that tries to close the resulting information gap. The platform, which has until now focused on the communications needs of NGOs, has already found success in medicine, agriculture, and election monitoring. Now, with help from KNC’s three-year, $250,000 grant, FrontlineSMS plans to expand its focus to include journalists.

FrontlineSMS is a free download for Windows, Mac OS, or Linux. It requires a computer and a cell phone — a cheap one will do — but, importantly, no Internet connection. “It enables people to have complex digital communications with people who may live beyond the reach of the Internet,” said Sean Martin McDonald, the director of operations, Americas, for FrontlineSMS.

The software allows for mass communication over SMS, akin to an email blast, and it supports complex, two-way communication. So a health care worker in India, for example, coud text an appointment reminder to a patient and request a response to find out whether the doctor showed up. The software can capture and store these responses programmatically, which is essential in situations that find you seeking input from dozens or hundreds or thousands of people.

A real-world example is Rien que la Vérité, a fictionalized, documentary-style television series about current events in Kinshasa. Each episode ends with a cliffhanger, McDonald said, and viewers are polled via SMS about where to take the conversation next. Community radio stations, too, use the FrontlineSMS software to interact with listeners and solicit public opinion. Sure, American Idol does the same thing, but SMS is connecting people who might not otherwise have a chance to talk.

The Knight grant will enable the organization to build upon its FrontlineSMS:Radio spinoff and develop tools specifically tailored for journalists. The idea is still hazy at this stage: Before solidifying any plans, McDonald wants to survey the needs of people who work in countries where journalism is hard to carry out. A significant chunk of the grant project, he said, will be devoted to research.

“The amount of interest and demand that we get from journalism organizations is pretty intense. There’s a lot of need out there. We’re hoping definitely to work with Knight and their network and be able to get useful software into the hands of some people,” McDonald said.

FrontlineSMS developers are also improving support for MMS, which allows citizens people to share audio, video, and photos over standard cellular connections. The lingering problem: While there are plenty of reporting apps out there, there are none that work without an Internet connection.

Another challenge: The mission of FrontlineSMS can be tricky to carry out in countries with regimes that feel threatened by informed citizens and inquisitive reporters. “We’re not necessarily bringing an anti-censorship angle to this — although I think everybody’s anti-censorship,” McDonald said. “Our focus is really on helping bridge information gaps. There are lots and lots of things with SMS that can expose people to danger if they’re taking up positions that are contrary to government, so that’s not really the operational focus of what we’re doing.”

McDonald said the FrontlineSMS software has already been downloaded 15,000 times in more than 60 countries. It’s in the midst of a total redesign that should be be finished in the “not-too-distant future,” he said. Because the software is available on GitHub, anyone can download the code and improve it right now.

POSTED     June 30, 2011, 11 a.m.
PART OF A SERIES     Knight News Challenge 2011
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