As the social media platforms become more active in tackling false claims around politics and health, disinformation agents are searching for “new” ways to spread their messages.
“Everybody who’s tried hyperlocal has done it with traditional stories. This isn’t that. This is a completely different approach to connecting people with the community and engaging with them.”
“People are always on their phones, but this isn’t ‘Let’s just start shooting them info over text.’ When you integrate into somebody’s routine in an intimate way, it has to feel right for the platform.”
“One of our goals has been to talk about the news in a way that invites our audience into the news cycle. We’re trying to make it a little bit easier for people to be engaged.”
“I was not satisfied with covering low-income communities for a higher-income audience. I wanted to cover issues for and with low-income news consumers.”
Bilton, Ricardo. "With its new Olympics texting experiment, the Times is saying goodbye to SMS, hello to personalization." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Feb. 2018. Web. 17 May. 2021.
APA
Bilton, R. (2018, Feb. 9). With its new Olympics texting experiment, the Times is saying goodbye to SMS, hello to personalization. Nieman Journalism Lab. Retrieved May 17, 2021, from https://www.niemanlab.org/2018/02/with-its-new-olympics-texting-experiment-the-times-is-saying-goodbye-to-sms-hello-to-personalization/
Chicago
Bilton, Ricardo. "With its new Olympics texting experiment, the Times is saying goodbye to SMS, hello to personalization." Nieman Journalism Lab. Last modified February 9, 2018. Accessed May 17, 2021. https://www.niemanlab.org/2018/02/with-its-new-olympics-texting-experiment-the-times-is-saying-goodbye-to-sms-hello-to-personalization/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/02/with-its-new-olympics-texting-experiment-the-times-is-saying-goodbye-to-sms-hello-to-personalization/
| title = With its new Olympics texting experiment, the Times is saying goodbye to SMS, hello to personalization
| last = Bilton
| first = Ricardo
| work = [[Nieman Journalism Lab]]
| date = 9 February 2018
| accessdate = 17 May 2021
| ref = {{harvid|Bilton|2018}}
}}
