“Everybody who’s tried hyperlocal has done it with traditional stories. This isn’t that. This is a completely different approach to connecting people with the community and engaging with them.”
“People are always on their phones, but this isn’t ‘Let’s just start shooting them info over text.’ When you integrate into somebody’s routine in an intimate way, it has to feel right for the platform.”
“One of our goals has been to talk about the news in a way that invites our audience into the news cycle. We’re trying to make it a little bit easier for people to be engaged.”
“I was not satisfied with covering low-income communities for a higher-income audience. I wanted to cover issues for and with low-income news consumers.”
“What we’re trying to do is figure out if there a space between broadcast and a total human-powered one-on-one interaction — which obviously doesn’t scale easily — to see if we can have the best of both worlds.”
Bilton, Ricardo. "Inspired by Purple, The New York Times will text readers behind-the-scenes updates about the Olympics." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Aug. 2016. Web. 3 Apr. 2020.
APA
Bilton, R. (2016, Aug. 5). Inspired by Purple, The New York Times will text readers behind-the-scenes updates about the Olympics. Nieman Journalism Lab. Retrieved April 3, 2020, from https://www.niemanlab.org/2016/08/inspired-by-purple-the-new-york-times-will-text-readers-behind-the-scenes-updates-about-the-olympics/
Chicago
Bilton, Ricardo. "Inspired by Purple, The New York Times will text readers behind-the-scenes updates about the Olympics." Nieman Journalism Lab. Last modified August 5, 2016. Accessed April 3, 2020. https://www.niemanlab.org/2016/08/inspired-by-purple-the-new-york-times-will-text-readers-behind-the-scenes-updates-about-the-olympics/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/08/inspired-by-purple-the-new-york-times-will-text-readers-behind-the-scenes-updates-about-the-olympics/
| title = Inspired by Purple, The New York Times will text readers behind-the-scenes updates about the Olympics
| last = Bilton
| first = Ricardo
| work = [[Nieman Journalism Lab]]
| date = 5 August 2016
| accessdate = 3 April 2020
| ref = {{harvid|Bilton|2016}}
}}
