As the social media platforms become more active in tackling false claims around politics and health, disinformation agents are searching for “new” ways to spread their messages.
“Everybody who’s tried hyperlocal has done it with traditional stories. This isn’t that. This is a completely different approach to connecting people with the community and engaging with them.”
“People are always on their phones, but this isn’t ‘Let’s just start shooting them info over text.’ When you integrate into somebody’s routine in an intimate way, it has to feel right for the platform.”
“One of our goals has been to talk about the news in a way that invites our audience into the news cycle. We’re trying to make it a little bit easier for people to be engaged.”
“I was not satisfied with covering low-income communities for a higher-income audience. I wanted to cover issues for and with low-income news consumers.”
Schmidt, Christine. "GroundSource switched from an email newsletter to a SMS newsletter and actually got responses." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 15 Feb. 2018. Web. 4 Oct. 2022.
APA
Schmidt, C. (2018, Feb. 15). GroundSource switched from an email newsletter to a SMS newsletter and actually got responses. Nieman Journalism Lab. Retrieved October 4, 2022, from https://www.niemanlab.org/2018/02/groundsource-switched-from-an-email-newsletter-to-a-sms-newsletter-and-actually-got-responses/
Chicago
Schmidt, Christine. "GroundSource switched from an email newsletter to a SMS newsletter and actually got responses." Nieman Journalism Lab. Last modified February 15, 2018. Accessed October 4, 2022. https://www.niemanlab.org/2018/02/groundsource-switched-from-an-email-newsletter-to-a-sms-newsletter-and-actually-got-responses/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/02/groundsource-switched-from-an-email-newsletter-to-a-sms-newsletter-and-actually-got-responses/
| title = GroundSource switched from an email newsletter to a SMS newsletter and actually got responses
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 15 February 2018
| accessdate = 4 October 2022
| ref = {{harvid|Schmidt|2018}}
}}
