“People are always on their phones, but this isn’t ‘Let’s just start shooting them info over text.’ When you integrate into somebody’s routine in an intimate way, it has to feel right for the platform.”
“One of our goals has been to talk about the news in a way that invites our audience into the news cycle. We’re trying to make it a little bit easier for people to be engaged.”
“I was not satisfied with covering low-income communities for a higher-income audience. I wanted to cover issues for and with low-income news consumers.”
“What we’re trying to do is figure out if there a space between broadcast and a total human-powered one-on-one interaction — which obviously doesn’t scale easily — to see if we can have the best of both worlds.”
“I think being in the Messenger ecosystem makes it much easier for people to share Purple and to share really interesting and important content that we’re talking about with their friends.”
Washington-Harmon, Taylyn. "Purple, the news startup built around SMS, is leaving it behind for Facebook Messenger." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 28 Jul. 2016. Web. 23 May. 2019.
APA
Washington-Harmon, T. (2016, Jul. 28). Purple, the news startup built around SMS, is leaving it behind for Facebook Messenger. Nieman Journalism Lab. Retrieved May 23, 2019, from https://www.niemanlab.org/2016/07/purple-the-news-startup-built-around-sms-is-leaving-it-behind-for-facebook-messenger/
Chicago
Washington-Harmon, Taylyn. "Purple, the news startup built around SMS, is leaving it behind for Facebook Messenger." Nieman Journalism Lab. Last modified July 28, 2016. Accessed May 23, 2019. https://www.niemanlab.org/2016/07/purple-the-news-startup-built-around-sms-is-leaving-it-behind-for-facebook-messenger/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/07/purple-the-news-startup-built-around-sms-is-leaving-it-behind-for-facebook-messenger/
| title = Purple, the news startup built around SMS, is leaving it behind for Facebook Messenger
| last = Washington-Harmon
| first = Taylyn
| work = [[Nieman Journalism Lab]]
| date = 28 July 2016
| accessdate = 23 May 2019
| ref = {{harvid|Washington-Harmon|2016}}
}}
