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This is how The New York Times is using bots to create more one-to-one experiences with readers
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Sept. 2, 2011, 11:30 a.m.

Introducing Journo Ipsum, for all your nonsense-about-the-future-of-news textual needs

Nieman Lab is not responsible for misuse of this tool.

Anyone who’s spent much time hanging around the publishing or design worlds knows about lorem ipsum, the classic Latin placeholder text used to dummy up prose filler in a layout. “Lorem ipsum dolor sit amet, consectetur adipisicing elit”: It’s just something to fill up space when you don’t have anything particularly noteworthy to say.

The web has a number of lorum ipsum generators, small programs that can generate blocks of placeholder text. Some use the traditional Latin; others sub in anything from veggies to meats to fishes to hipster speak to TV theme songs to Charlie Sheen bon mots to Yorkshire slang.

We thought (in a weak moment last night): Why not one for future-of-journalism nerds? Don’t we deserve our own lorem ipsum?

It wouldn’t even need a workable business model!

And so I’m happy to present, just in time for the long Labor Day weekend — and perhaps evidence that we need a long weekend — Journo Ipsum. Each time you hit reload, you’ll be supplied with a few paragraphs of future-of-news nonsense text, ready for copying and pasting. (And maybe even blogging!). Some examples:

Jeff Jarvis copyboy bloggers in their mother’s basement Sulzberger copyright audience atomization overcome Google+ privacy tweet pay curtain mathewi, get me rewrite writing information overload CPC Nick Denton gotta grok it before you rock it metered model The Weekender.

Journal Register production of innocence Gutenberg parenthesis Project Thunderdome MinnPost Alberto Ibarguen Gardening & War section, the audience knows more than I do church of the savvy I love the Weather & Opera section mthomps Chartbeat twitterati WordPress, crowdfunding WaPo retweet paywall open source.

Patch backpack journalist stupid commenters newsroom cafe David Foster Wallace paywall he said she said reporting discuss, analytics Arab spring tweets dying iPad app The Daily synergize newsonomics MinnPost, crowdfunding advertising just across the wire link economy monetization totally blowing up on Twitter paidContent.

Like button information overload perfect for starting a campfire twitterati digital circulation strategy Gannett retweet AP newsonomics WaPo, Bill Keller paidContent Paul Steiger incent 5% corruption plagiarism anonymity WordPress, Rupert Murdoch afternoon paper nonprofit community but what’s the business model tweets data journalism.

Please use responsibly. And if you have suggestions for new words or phrases we should seed Journo Ipsum with, please leave them in the comments below.

Photo by bburky used under a Creative Commons license.

POSTED     Sept. 2, 2011, 11:30 a.m.
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