HOME
          
LATEST STORY
Ken Doctor: Why The New York Times hired Kinsey Wilson
ABOUT                    SUBSCRIBE
Dec. 20, 2012, 3:10 p.m.

Hope ≠ reality

“Media companies should stop ceding the relationship between their readers and advertising to third parties and agencies.”

What should happen

  • Newsroom bosses should more formally articulate that the role of a journalist in their newsroom in 2013 now includes “the responsibility for bringing more digital audiences to his or her journalism.”
  • Newsrooms should pivot from simply rewarding the creation of great content for digital audiences to rewarding the creation of great experiences for those audiences with that journalism.
  • Media companies should stop ceding the relationship between their readers and advertising to third parties and agencies.
  • Advertising innovation from media companies should become as critical as content innovation.
  • “Mobile first” should become a newsroom mantra, as 30–50 percent of all digital news content consumption of most newsrooms shifts to mobile devices.

What will happen

  • As display advertising revenues continue to fall amid plunging CPMs, U.S. newsrooms, already unable to stem newspaper revenue declines, will continue to shrink dramatically in overall numbers.
  • Free news content from newspapers in the United States will become more scarce as more paywalls go up. “Me-too” paywalls, à la The New York Times’ paywall, will fail to save the business models of most metro newspapers, even if they add revenue streams.
  • Newspaper consolidation will reach into the top tier of U.S. and U.K. newspapers.
  • Google Glass, Square, Spreecast, Tout, YouTube, and Storify will grab a lot more of our attention, as will Cisco, Microsoft, and Intel.
  • Media punditry on Twitter will continue unabated from those who don’t have to actually manage newsroom budgets or preserve newsroom jobs.
Raju Narisetti is managing editor of the WSJ Digital Network. Previously he was a managing editor at The Washington Post.
POSTED     Dec. 20, 2012, 3:10 p.m.
PART OF A SERIES     Predictions for Journalism 2013
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
Ken Doctor: Why The New York Times hired Kinsey Wilson
The former chief content officer at NPR will be moving up I-95 to one of the most important digital positions at the Times.
Why Google is taking another shot at helping readers pay for news
Google Contributor is the latest tool the company has designed to help readers pay for what they read online. But its previous experiments in supporting paid content have had limited success.
In Canada, newspapers’ attempts to experiment with ebooks haven’t seen much success
A number of papers across the country started ebook programs in the early part of this decade, repurposing their archives or producing new work. They haven’t been the moneymakers some had hoped.
What to read next
718
tweets
Ken Doctor: The New York Times’ financials show the transition to digital accelerating
The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.
540Here’s some remarkable new data on the power of chat apps like WhatsApp for sharing news stories
At least in certain contexts, WhatsApp is a truly major traffic driver — bigger even than Facebook. Should there be a WhatsApp button on your news site?
502Controlled chaos: As journalism and documentary film converge in digital, what lessons can they share?
Old and new media types from journalism, documentary, and technology backgrounds gathered at MIT to share practices and discuss mutual concerns.
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
Examiner.com
Sports Illustrated
Newsday
The New Republic
Gannett
San Francisco Chronicle
CBS News
The Christian Science Monitor
The Batavian
Kaiser Health News
Corporation for Public Broadcasting
Amazon