“They can be a leader in their communities by engaging audiences, moderating forums, holding events and curating round table discussion.”
- Newspapers will start to taper off writing editorials. They’ll find that they can be a leader in their communities by engaging audiences, moderating forums, holding events and curating round table discussion — while avoiding the pitfall of alienating a significant percentage of their audience by telling people what to think.
- Traditional media will increasingly look to forge partnerships with nonprofit news operations — and even broaden their direct relationships with nonprofit foundations to help fund specific parts of their journalistic operations.
- Some smart media company is going to realize that tablets, rigged a specific way, can be the new cable TV box — loaded with news apps and bundled premium content, then leased monthly to subscribers who don’t want to pay hundreds of dollars to buy one.
- Forget the second-screen experience. 2013 will be about maximizing the third-screen experience.
is the editorial director for the Center for Investigative Reporting
, which includes California Watch and The Bay Citizen. Previously, he built and ran investigative teams at the Milwaukee Journal Sentinel and The Orange County Register.
Dec. 21, 2012, 12:37 a.m.