HOME
          
LATEST STORY
The newsonomics of MLB’s pioneering mobile experience
ABOUT                    SUBSCRIBE
May 1, 2013, 2:42 p.m.

The New York Times launched a revamped mobile site today

Two design trends: Make all your mobile products look alike (app or web) and make it clean, clean, clean.

nytimes-mobile-redesignYou can check it out at mobile.nytimes.com. A few quick thoughts:

— In typography and story layout, it’s much closer to the Times’ iPhone app, edging closer toward cross-platform parity. (Headlines are still just Georgia, not the custom version of Cheltenham it uses in print, in apps, and on Skimmer. But they’re now black — no longer 1994-weblink blue.) Presentation of images, captions, and credits on article pages are also much closer to app styles.

— It’s responsive — to a very limited degree! You’ll still find different layouts at mobile.nytimes.com and www.nytimes.com — this ain’t BostonGlobe.com — but mobile.nytimes.com does reflow at widths of 600px or narrower. The Times mobile site caps its width there — unlike, say, the Guardian’s mobile site, which will expand all the way up to 1250px.

— There’s less cruft at the top of the mobile homepage — no more weather or stock indexes, and the search bar and section navigation get significantly less real estate. (Market data’s pushed down a few screens.)

Overall, the takeaways seem to be: a common visual experience across mobile platforms (app/web — see also the new Reuters site) and a cleaner, more premium look.

Mobile is becoming (or should be becoming!) a big deal for every news organization, but as Fiona Spruill wrote for us back in December, it’s already a big deal at the Times:

In the next 12–18 months, many news organizations will cross the 50 percent threshold where more users are visiting on phones and tablets than on desktop computers and laptops.

In November, 37 percent of all visits to the Times (including to NYTimes.com, our mobile site, and all of our apps) came from phones or tablets. That’s up from 28 percent in 2011 and 20 percent in 2010. When media organizations see numbers like this, they will be forced to decide whether they can continue to put the majority of their digital efforts into the presentation of their desktop report. If you do that, your product, and your journalism, will not be tailored for the majority of your digital readers.

Some tech notes from Twitter: It’s powered by Node.js; they’re using Varnish for caching. And:

POSTED     May 1, 2013, 2:42 p.m.
SHARE THIS STORY
   
Show comments  
Show tags
 
Join the 15,000 who get the freshest future-of-journalism news in our daily email.
The newsonomics of MLB’s pioneering mobile experience
Running a sports league and running a news operation aren’t the same thing. But there are lessons to be learned from baseball’s success in navigating mobile.
Why The New York Times built a tool for crowdsourced time travel
Madison, a new tool that asks readers to help identify ads in the Times archives, is part of a new open source platform for crowdsourcing built by the company’s R&D Lab.
Opening up the archives: JSTOR wants to tie a library to the news
Its new site JSTOR Daily highlights interesting research and offers background and context on current events.
What to read next
1020
tweets
The newsonomics of the millennial moment
The new wave of news startups is aiming at a younger audience. But do legacy media companies have a chance at earning their attention?
803A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
413The new Vox daily email, explained
The company’s newsletter, Vox Sentences, enters an increasingly crowded inbox. Can concise writing and smart aggregation on the day’s news help expand their audience?
These stories are our most popular on Twitter over the past 30 days.
See all our most recent pieces ➚
Fuego is our heat-seeking Twitter bot, tracking the links the future-of-journalism crowd is talking about most on Twitter.
Here are a few of the top links Fuego’s currently watching.   Get the full Fuego ➚
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
Here are a few of the entries you’ll find in Encyclo.   Get the full Encyclo ➚
The Miami Herald
Ushahidi
Ann Arbor News
Flipboard
Gawker Media
Circa
El Faro
Kickstarter
The Blaze
INDenverTimes
The Weekly Standard
AOL