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March 8, 2017, 9 a.m.

A new challenge from Journalism 360 — the initiative launched last fall by Google News Lab and the Online News Association in partnership with the Knight Foundation — is looking for ideas on how to advance journalism’s collective understanding of these technologies. There’s money in it: A challenge announced Wednesday will offer grants up to $35,000 “to test, refine and build out a project,” from a pool of $250,000. (Knight is also a supporter of Nieman Lab.)

The focus is on “projects that will yield lessons”:

We want projects that use immersive storytelling to fuel innovation and new ideas, while addressing the many open questions facing this nascent industry. We’re not prescriptive in what your project should be. We welcome all kinds of ideas, from new ways to produce and apply the technology, to the workflows, roles and skills required to create better journalism and enhanced storytelling techniques, to promoting ethics, transparency and accountability. We encourage collaboration on projects that will help advance the field. Our focus is not on funding content. We are primarily looking for projects that will yield lessons and “how­-tos” for the field of journalism and encourage reporters and editors to think differently.

The challenge is open to anyone worldwide (for-profit companies, nonprofits, and individuals) and ends April 10 at 11:59 PM ET. You can submit an idea and check out Journalism 360’s Medium publication, which focuses on the ways that different news organizations are using immersive technology already, here.

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