— Jonathan Make (@makejdm) March 2, 2017
Now it’s trying a version of that strategy inside the print paper with the redesign of pages A2 and A3:
The redesigned pages are meant to be a fun read on their own — a little value-add for the print paper — and they highlight some of the things that the Times is doing online. Thursday’s edition, for instance, includes a list of “six of the most read, shared and discussed posts from across NYTimes.com,” and mentions of the Times podcast Still Processing and Times documentary “Long Live Benjamin.” The Mini Crossword, which had previously only run online, now appears on page A3.
Glaring subtweet to POTUS in 5- and 6-across of today's Mini on A3 (filled in by a 7yo) pic.twitter.com/2atk2MJSsV
— Jake Silverstein (@jakesilverstein) March 2, 2017
“The changes to A2 and A3 represent a sharp departure from what the pages have been used for in the past,” the Times noted in a press release. “Previously, A2 had been home to corrections and summaries of articles found throughout the newspaper, and news articles could be found on A3. The corrections and news articles will now appear elsewhere in the paper.” (They were on A25 today.)
If it feels a bit like a magazine’s front-of-the-book material — little bits and bites of content, a series of amuse-bouches for the main entrée to follow — that’s intentional, as you can see from a job posting from last month:
— Joshua Benton (@jbenton) February 8, 2017
Would definitely read a free one-sheet NYT like this daily on the subway https://t.co/HH9bj6f54s
— Andrew Losowsky (@losowsky) March 2, 2017
The Times hired Amber Williams, who had been an editor at Scientific American, to edit pages A2 and A3 alongside Raillan Brooks and Alexandria Symonds, who’d been the online features editor at T, with Andrew Sondern working on art and design.
Some things never change, though: Today’s A3 still featured an ad from Tiffany & Co. in the upper right corner, where it has run since 1896.