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Crosscut is a nonprofit news site that covers politics, the arts, and culture in the Pacific Northwest, with an emphasis on analysis over breaking news.
The site specializes in lengthy, analytical pieces and is aimed at educated, influential readers. It also aggregates local and national news from other online sources. In 2012, it briefly ran columns from the former Seattle news startup PubliCola following that site’s short-lived closing.
Crosscut began as a for-profit site, but it switched to a nonprofit model in 2009, slowing its advertising sales and adding memberships and grants. It began its nonprofit status with $150,000 in donations and grants, including $100,000 from the Bill & Melinda Gates Foundation. It reduced staff and hours in summer 2012 because of falling revenues.
Upworthy is a media marketing company that repackages “meaningful” content from around the web in order to make it more popular on social media. In March of 2012, Eli Pariser — formerly of MoveOn.org — and Peter Koechly — formerly of The Onion — teamed up to create a concept they hoped would be both socially significant…