Branded podcasts want to break out of the traditional intrusive model of advertising: “There are no interruptions for two or three minutes in the middle of a story. There are no top and tail ad breaks. There are no coupon codes.”
Facebook generates about 8 billion video views a day. In today’s announcement, the only statistic Instagram shared was that time users spent watching videos on the platform has increased 40 percent in the past six months.
Trump may well represent one moment where clickbait and accountability journalism form a partnership — to understand Trump’s wide-ranging awfulness, after all, you need to present wide-ranging coverage.
The MTV News site began shifting in 2014 from a traditional, TV-focused model to being truly digital-first, investing in areas like data insights and social media. It’s been on a hiring spree, bringing on Dan Fierman from Grantland, who has recruited several other former Grantland editors and writers for the site.
“A lot has changed,” said Joe Speiser, co-founder of LittleThings.com, which publishes stories and videos optimized for social sharing. “The biggest stumbling block with Instant Articles was that we were making less there than with visits to our own site. We are now seeing parity with our mobile Web version,” he said.