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Newsonomics: BuzzFeed and The New York Times play Facebook’s ubiquity game
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Newsonomics: BuzzFeed and The New York Times play Facebook’s ubiquity game
The ubiquity game has different rules for digital startups than for legacy businesses. But for both, figuring out the right relationship with Facebook is key to their audience strategies.
By Ken Doctor
Jeff Israely: Good content marketing benefits from a smart publisher’s touch
Our startup correspondent, building Worldcrunch in Paris, on the thinking behind its operation’s pivot: “The smart brands know they’ll lose your attention if they use this new publishing power simply to push their merchandise.”
By Jeff Israely
How a hobby foreign affairs blog became a paywalled news destination — and a business
World Politics Review has grown from one man’s side project to a small news operation supported by a niche paywall.
By Simon Owens
Atavist revamps its publishing software to push design and readability to the fore
“There’s an expectation now that it doesn’t have to be painful to publish stuff online.”
By Justin Ellis
A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
By Joshua Benton
This is my next step: How The Verge wants to grow beyond tech blogging
“We want to use technology as a way to define pop culture, in the way Rolling Stone used music and Wired used the early Internet.”
By Justin Ellis
R.I.P. Chinua Achebe, again: The unstuck-in-time life of social media
News of the death of the Nigerian author was mourned across social media — despite the fact he died two years ago.
By Joshua Benton
Newsonomics: Quartz expands into Africa, with a twofer strategy
It’s one of a number of media companies that are beginning to view Africa as a market, not just a subject of occasional coverage.
By Ken Doctor
How The Irish Times developed its new (very relaxed) metered paywall
“We could’ve cut our way out of existence in a very orderly way over the next 10 years. But strategically, we saw the need to invest in digital.”
By Joseph Lichterman
London calling: A look at BuzzFeed’s British invasion
The viral masters aren’t just interested in pushing its U.S. model overseas: “The idea is that we want international offices to start being not just satellite offices, but being centers of gravity themselves.”
By Joseph Lichterman
Newsonomics: BuzzFeed and The New York Times play Facebook’s ubiquity game
The ubiquity game has different rules for digital startups than for legacy businesses. But for both, figuring out the right relationship with Facebook is key to their audience strategies.
By Ken Doctor
Jeff Israely: Good content marketing benefits from a smart publisher’s touch
Our startup correspondent, building Worldcrunch in Paris, on the thinking behind its operation’s pivot: “The smart brands know they’ll lose your attention if they use this new publishing power simply to push their merchandise.”
How a hobby foreign affairs blog became a paywalled news destination — and a business
World Politics Review has grown from one man’s side project to a small news operation supported by a niche paywall.
What We’re Reading
TechCrunch / Jordan Crook
Instapaper adds a Spritz-style “speed reading” option
Reading news stories one focused word at a time.
New York Times / John Koblin
HBO will introduce a daily Vice newscast
“Vice’s swashbuckling journalistic style has wide appeal among millennials, a demographic that HBO hopes to entice with its $15-a-month streaming service. As part of the deal, Vice will have dedicated space carved out on HBO Now.”
European Journalism Observatory / Thomas Schmidt
Research: Academics In The Newsroom
“However it is becoming more difficult for researchers to gain access to news organizations, as they are more commercially sensitive than just a few years ago. ‘Everyone is trying to find the magic bullet—whether it’s an app, a way of counting metrics, native advertising. They all worry that if they find the secret sauce, they want to keep it a secret. They don’t want people to see how they’re doing innovation,’ Anderson said.”
Pew Research Center / Kenneth Olmstead and Michael Barthel
The challenges of using Facebook for research
“The majority of Facebook activity is still private and available only to Facebook itself. Even with just publicly available data, researchers face ethical and privacy concerns when deciding what to publish.”
The Atlantic / Adrienne LaFrance
One way to save print newspapers: Make them a luxury good
BuzzFeed’s Jonah Peretti: “I would raise prices and make it into more of a legacy product.”
The Globe and Mail / Christine Dobby and James Bradshaw
Canadian regulators have cleared Postmedia’s purchase of the Sun newspapers
The price: C$316 million (US$253 million) for “175 newspapers and digital publications.”
Journalism.co.uk / Abigail Edge
Washington Post partners with Flipboard to reach ‘new, national audience’
“Content on Flipboard will also be subject to the same metered paywall as the Post’s website, asking readers to pay after they access 20 free articles a month.”
TechCrunch / Greg Kumparak
You can now embed Facebook-native video on your site
With one hand, it’s trying to pull your content in; with the other, it’s letting you pull its content out.
Wired / Marcus Wohlsen
New adventures in P.R.: The gif “no comment”
“You can’t really blame anyone twenty years ago for not anticipating that the PR shop of one of the world’s most valuable publicly traded companies would send out cute moving pictures of kids as an official response to anything.”
Nieman Lab is a project to try to help figure out where the news is headed in the Internet age. Sign up for The Digest, our daily email with all the freshest future-of-journalism news.
What to read next
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Millennials say keeping up with the news is important to them — but good luck getting them to pay for it
The new report from the Media Insight Project looks at millennials’ habits and attitudes toward news consumption: “I really wouldn’t pay for any type of news because as a citizen it’s my right to know the news.”
926The next stage in the battle for our attention: Our wrists
News companies have moved from print dollars to digital dimes to mobile pennies. Now, with the highly anticipated launch of the Apple Watch, the screens are getting even smaller. How are smart publishers thinking about the right way to serve users and maintain their attention on smartwatches?
729A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
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