The Times-Picayune was the most prominent example of a daily newspaper cutting print and home-delivery days. But as part of a big bet on football, it’s bringing Mondays back to subscribers — at least for the fall.
“Several top podcasters told me that their CPM (the cost to an advertiser per thousand impressions, a standard ad-industry unit) was between $20 and $45. Compare that to a typical radio CPM (roughly $1 to $18) or network TV ($5 to $20) or even a regular old web ad ($1 to $20), and the podcast wins.”
“Nona will be working with us to develop a new section of TPM which will take a vivid, fresh look at American society and culture – high and low – beyond the narrow confines of politics and breaking news. In addition to a more expansive canvas, our new venture will focus on longer-form reporting and essays in contrast to TPM’s more familiar kinetic, iterative coverage of the day’s events.”
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.