“By following the lead of our employees to create content that is digital first, it frees them up from the sameness of format that is plaguing local television news.”
Having faced some difficulties with an earlier era’s attempts in large non-English markets, the Times is turning its focus next to more familiar territory.
From Facebook-only verticals to Telegram bots to an in-house Snapchat imitator, Juanfutbol is trying to thread the needle between social distribution and site loyalty.
The Nieman Foundation for Journalism at Harvard wants to hear your idea for making journalism better. Come spend a few weeks working on it in Cambridge. Deadline: October 14.
“There’s a thematic through-line and a coherence that you get from reading the intro and the email all the way through. This is not something you’re going to create by just sending out a email RSS feed or using an algorithm.”
“By following the lead of our employees to create content that is digital first, it frees them up from the sameness of format that is plaguing local television news.”
Having faced some difficulties with an earlier era’s attempts in large non-English markets, the Times is turning its focus next to more familiar territory.
BuzzFeed Entertainment “will serve as an umbrella for all its entertainment content, including short- and long-form video, lists, quizzes, and micro-content.” BuzzFeed News “will expand under Ben Smith…bringing its health team, global news operation, and video news under his purview.”
“News organizations are considered top targets because they can yield valuable intelligence on reporter contacts in the government, as well as communications and unpublished works with sensitive information, US government officials believe.”
“It’s an intriguing trial run, given Facebook’s own research has found 80 percent of people react negatively when mobile video ads play loudly without warning.”
Among many changes at the University of North Carolina’s independent student paper, detailed by new general manager Betsy O’Donovan: It’s eliminating Tuesday print edition, adding engagement, wedding, anniversary, and obituary sections, and piloting a creative services agency.
“The goal is “to accelerate discovering and saving articles on Pinterest,” the company said in a statement. It will continue to operate as a standalone app, and the Instapaper team will work on both that app and on Pinterest generally. Terms of the deal were not disclosed.”
“Thanks to the the mad geniuses from our innovation lab, we’ve launched the brand new Today Food Bot on Facebook Messenger to answer the very important question: what should I eat now?”
“I have long wondered whether native advertising would do what advertising is supposed to do: drive sales. What is the efficacy of replacing five-word banners with 500-word stories? Perhaps we are beginning to find out.”
“To start it on the right track, it’s rejigged internally, creating a centralized programmatic team of 20 people. Each specializes in a specific area, like video-on-demand, data, ad tech, sales, all overseen by director of programmatic Amir Malik, a former Googler inherited from Trinity’s £220 million ($290 million) acquisition of regional publisher Local World last November. They’ll then feed into the rest of the commercial division.”
Nieman Lab is a project to try to help figure out where the news is headed in the Internet age. Sign up for The Digest, our daily email with all the freshest future-of-journalism news.
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