Circa’s backend placed every news event into a broader, branched network of stories — providing a structured vision of the larger narratives that other news organizations might not identify from day-to-day copy.
“With personas, you can easily learn about specific audiences on Twitter — such as parents, millennials or small business decision-makers — and then target them in a new campaign with just one click, directly from your audience insights dashboard.”
“The Times is one of a handful of publishers using a startup called KeyWee, which uses natural language analysis to find keywords in articles that are likely to be relevant to potential Times subscribers, then buying traffic against those audiences on Facebook. The NYT is also an investor in KeyWee.”
“Under the proposal, salaried workers earning under $50,440 would automatically qualify for overtime pay after working 40 hours in a week. That’s a significant jump from the current threshold of $23,660, and it would vastly increase the number of salaried workers eligible for overtime, which pays at one-and-a-half times the normal pay rate.”
“Today marks a pretty big change for Snapchat — you no longer have to press and hold the screen to view a Snap or Story — instead, simply Tap to View! This means no more tired thumbs while watching a several-hundred-second Story”
Think making money on mobile advertising is hard now? Think how much more difficult it will be with a significant share of your audience is blocking all your ads — all with a simple download from the App Store.