“Slack helped kick off the campaign momentum by offering a $25,000 donation if we could secure 5,000 donors in the first week. We hit that goal with time to spare…they offered an additional $50k if we could hit 10,000 more donations. After we blew through that goal, an anonymous superfan stepped in and offered an additional $10,000 if we could snag another 1,000 donors in the final 24 hours. We managed to pull that one off too, three hours ahead of schedule.”
Mashable Shop, launching on Cyber Monday and operating through 2016, will be sponsored by Visa and incorporate the company’s Visa Checkout payment service. It will also feature Mashable-branded clothes and accessories created by Mashable’s creative arm, Collective.
“Once it is downloaded, users can browse the front pages of newspapers for free. But to access content beyond that, one has to actually buy the newspaper. Through a mobile wallet that allows payments via mobile money or credit cards, users can either buy an individual paper or get a subscription. This then allows for automatic downloads of the newspaper every time a new edition hits the proverbial news-stand.”