about  /   archives  /   contact  /   subscribe  /   twitter    
Share this entry
Make this entry better

What are we missing? Is there a key link we skipped, or a part of the story we got wrong?

Let us know — we’re counting on you to help Encyclo get better.

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Key links:
Primary website:
minnpost.org
Primary Twitter:
@minnpost

MinnPost is a nonprofit news site based in Minneapolis, Minn.

The site was launched in 2007 by Joel Kramer, a former editor and publisher at the Minneapolis Star Tribune, to reach civic leaders and those interested in public policy. Its initial $1.1 million in funding was provided predominantly by local donors (including Kramer himself), along with the Knight Foundation, which provided a $250,000 grant. (MinnPost has since received another $205,000 from the Knight Foundation, as well as $225,000 from the local Blandin Foundation and part of a $100,000 grant from the Joyce Foundation.)

MinnPost began with six full-time editors and dozens of freelance contributors and had 17 full-time employees as of 2013.

MinnPost has multiple revenue streams, including advertising and subscriptions. It ran surpluses in both 2010 and 2011, albeit small ones, joining the ranks of few news organizations that can claim the same. The paper’s operating budget in 2011 and 2012 was about $1.5 million.

As of the end of 2013, MinnPost had about 2,200 paying members. MinnPost also raises money from other sources, including an annual fundraiser called MinnRoast that provided about 10 percent of its annual revenue as of 2012. MinnPost has relatively low overhead costs, and its initial goal was to become sustainable without foundation assistance by 2012. About 20 percent of its revenue came from foundations in 2011 and 2012. In 2014, it received a $1.2 million joint grant with Voice of San Diego from the Knight Foundation to improve attraction and retention of members.

In 2009, MinnPost began selling real-time ads in a Twitter-like interface on its website. The site has also made a pitch for funding to cover the state gubernatorial race on the crowdfunding site Spot.Us.

The site’s journalistic product is based more on news analysis than on investigative reporting. It initially distributed a daily print edition of highlights from the site on 8″x11″ paper, but stopped distribution within a few months, and dropped a print-at-home edition in July 2008.

Audio:

OJR interview with Joel Kramer:

Recent Nieman Lab coverage:
March 31, 2014 / Joseph Lichterman
A club that will have me as a member: Voice of San Diego and MinnPost are building out their membership models — About 300 people filled an event space in San Diego a couple weeks ago to take part in a discussion sponsored by Voice of San Diego on innovations with origins in the area. The assembled crowd served as a physical repres...
Feb. 13, 2014 / Ken Doctor
The newsonomics of measuring the real impact of news — Hello there! It’s me, your friendly neighborhood Tweet Button. What if you could tap me and unlock a brand new source of funding for startup news sources of all kinds? What if, even better, you the reader could tap...
Jan. 30, 2014 / Ken Doctor
The newsonomics of the for-profit move in local online news — Josh Fenton is an ad guy running a local news startup. Therein lies our tale. GoLocal24 is a different kind of online startup. It’s for-profit, unlike so many of the city startups we’ve seen. It’s fuele...
Jan. 28, 2014 / Justin Ellis
Knight Foundation launches $1 million fund to help nonprofit news get closer to sustainability — You could think of it as a sort of long-term tough love. Lots of nonprofit news organizations were started with seed money from the Knight Foundation. Now, Knight wants to help them get a step closer to operating under t...
Nov. 12, 2013 / Justin Ellis
MinnPost funds reporting through new donor-backed beats — MinnPost is trying to make a love connection between beat reporting and funders. The Minnesota-focused nonprofit news site has embarked on a new fundraising plan that directly ties donated dollars to specific beats. Minn...

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: April 3, 2014.
Make this entry better
How could this entry improve? What's missing, unclear, or wrong?
Name (optional)
Email (optional)
San Diego News Network logo

The San Diego News Network was an online local news organization in Southern California. The network was founded in March 2009 by local tech entrepreneur Neil Senturia with a $1 million budget and 16 full-time employees, along with freelancers and bloggers. In May 2010, it laid off employees at each of its sites, ended its…

Put Encyclo on your site
Embed this Encyclo entry in your blog or webpage by copying this code into your HTML:

Encyclo is made possible by a grant from the Knight Foundation.
The Nieman Journalism Lab is a collaborative attempt to figure out how quality journalism can survive and thrive in the Internet age.
Some rights reserved. Copyright information »