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Key links:
Primary website:
minnpost.org
Primary Twitter:
@minnpost

MinnPost is a nonprofit news site based in Minneapolis, Minn.

The site was launched in 2007 by Joel Kramer, a former editor and publisher at the Minneapolis Star Tribune, to reach civic leaders and those interested in public policy. Its initial $1.1 million in funding was provided predominantly by local donors (including Kramer himself), along with the Knight Foundation, which provided a $250,000 grant. (MinnPost has since received another $205,000 from the Knight Foundation, as well as $225,000 from the local Blandin Foundation and part of a $100,000 grant from the Joyce Foundation.)

MinnPost began with six full-time editors and dozens of freelance contributors and now, per its 2011 year-end report, has about 20 full-time employees.

MinnPost has multiple revenue streams, including advertising and subscriptions. It ran surpluses in both 2010 and 2011, albeit small ones, joining the ranks of few news organizations that can claim the same. The paper’s operating budget in 2011 was $1.5 million.

As of the end of 2011, MinnPost had about 3,300 paying members and $385,000 per year in advertising revenue. MinnPost also raises money from other sources, including an annual fundraiser called MinnRoast that provided about 10 percent of its annual revenue as of 2012. MinnPost has relatively low overhead costs, and its initial goal was to become sustainable without foundation assistance by 2012. About 21 percent of its revenue came from foundations in 2011.

In 2009, MinnPost began selling real-time ads in a Twitter-like interface on its website. The site has also made a pitch for funding to cover the state gubernatorial race on the crowdfunding site Spot.Us.

The site’s journalistic product is based more on news analysis than on investigative reporting. It initially distributed a daily print edition of highlights from the site on 8″x11″ paper, but stopped distribution within a few months, and dropped a print-at-home edition in July 2008.

Audio:

OJR interview with Joel Kramer:

Recent Nieman Lab coverage:
April 18, 2013 / Ken Doctor
The newsonomics of Pulitzers, paywalls, and investing in the newsroom — Noteworthy in the 2013 Pulitzer announcements are the multiple winners. The New York Times won four and the Star Tribune two. Having just wrapped up a session on paywalls at the NAA mediaXchange conference in Orlando, on...
March 4, 2013 / Justin Ellis
Report: The IRS’s “antiquated and counterproductive” rules are hurting nonprofit news orgs — The IRS is applying “an antiquated and counterproductive standard to a dynamic sector” in limiting the growth of nonprofit news outlets, erecting “serious and unnecessary obstacles to critical innovatio...
May 24, 2012 / Ken Doctor
The newsonomics of trust, news trusts, and Murdoch trustworthiness — Rupert Murdoch might be thinking about putting his British newspapers into a trust. Why haven't we seen more innovation in how news organizations get owned and governed?...
May 21, 2012 / Justin Ellis
MinnPost tracks new (and stalled) laws with Bill Explorer — The news app allows readers to visualize and dive into the issues that were big at the state capitol....
May 3, 2012 / Ken Doctor
The newsonomics of Pricing 101 — Now that news companies are getting comfortable with the idea of charging digital customers, the question becomes: How much? Here are nine things we've learned from early experiments....

Recently around the web, from Mediagazer:

Primary author: Mark Coddington. Main text last updated: April 25, 2013.
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