We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.
Digiday / Lucinda Southern
/ Jun 19“For instance, heavy users who have registered but not yet subscribed tend to convert higher when they see an offer for an annual rather than a monthly subscription. NZZ has also linked article metadata with user journeys, so someone who has read a high number of articles on banks in Zurich, for instance, will receive a payment message on the next relevant article they read. Adding personalized greetings to landing pages increased conversion by 25 percent.” —
Tags:
machine learning,
NZZ,
paywall
